German smart home appliance brand Sichler enters Jingdong

On March 19th, Germany's well-known multinational mail order, B2C e-commerce large-scale PEARL Group's PEARL Pearl Germany and Jingdong Global Purchase officially reached a strategic partnership. The two parties announced that PEARL Pearl Germany's famous living appliance brand Sichler, which focuses on smart home, will purchase overseas flagship stores in JD.com, and the domestic steam cleaners popular in the European market will help Chinese consumers solve after entering the Chinese market. The problem of big family cleaning is deeply trusted by consumers. In the future, consumers can purchase high-quality, multi-brand, and rich-quality German quality products through JD Global, and feel the German lifestyle.

Yang Ye (left), general manager of the Global Purchase Business Unit of Jingdong Mall, and PEARL Pearl Asia Pacific CEO Liu Zongbiao (right) signed a photo

Founded in 1989, PEARL has branches in Germany, Austria, Switzerland, France and China, with sales terminals throughout Asia and Europe. The German PEARL Group has a number of brands, such as the life kitchen brand Rosenstein & S?hne, the health technology brand Newgen Medicals and the life appliance brand Sichler known as "Smart Home Guardian". At present, Sichler's main products include glass-cleaning robots, sweeping robots, and temperature control equipment. Among them, Sichler household steam cleaner has the characteristics of deep cleaning, high temperature descaling and quick ironing. This product can quickly heat the water to 140 °C, and then spray the fine particles through the steam port, with powerful sterilization and deodorization function. The high-temperature steam can have excellent effects on kitchen oil stains, stubborn stains, baby toy bacteria, sofa curtain carpet mites, crevice ash, bathroom dirt mold, clothing sheet pleats, and glass mirror ash.

It is understood that as early as 2016, PEARL Pearl Germany entered the Chinese e-commerce market, "PEARL Pearl Germany flagship store" has settled in Jingdong, and brought Chinese consumers to select German home appliances, home goods, and help Chinese consumers. Create a refined, high-quality and refined life. Liu Zongbiao, CEO of PEARL Pearl Asia Pacific, said: “Since the PEARL Pearl Germany flagship store has been on the line in Jingdong, the rising sales performance and the continuous growth of quality users in the past two years have become the main factors that have contributed to our strategic cooperation. It was found that Sichler's growth rate is very fast and is very popular among consumers. For this reason, we decided to open Sichler's overseas official flagship store in Jingdong Global, so that more consumers can feel the richer German fine life concept."

In recent years, the introduction of the domestic cross-border e-commerce new policy has provided a good opportunity for some e-commerce companies to upgrade their business models. PEARL Pearl Germany continues to enhance the consumer shopping experience in the form of “brand direct sales + overseas direct mail”, while “ The high quality + high cost performance service meets the personalized cross-border online shopping needs of all Jingdong users.

As the leading cross-border e-commerce shopping platform in China, JD Global is committed to providing consumers with a global good and a pleasant online shopping experience. At present, JD Global has become a consumer with the advantages of real goods guarantee, quality products and rich categories. The preferred platform for cross-border online shopping. With the continuous increase in the number of high-quality users, the increasing customer purchasing power and the continuous enrichment of platform cooperation brands, JD Global Global Shopping is becoming the preferred platform for cooperation among more and more well-known foreign brands.

The industry believes that with the continuous deepening of the strategic partnership between JD and PEARL Pearl, JD.com can leverage its deep experience in big data, brand operation, user operations, logistics, etc. to help cooperative brands quickly grasp market dynamics and join hands with brands. Bringing consumers with a global selection of good things to create a convenient and secure cross-border shopping experience.