The At the 2009 Guangzhou-Hong Kong-Macao ACG animation game show held not long ago, there was a small booth selling cloth dolls in the Chao Chong Special Zone on the second floor. A little girl wearing glasses always sat there calmly and sorted out her dolls. She neither sells nor bargains, but the people who visit are endless. The little girl's name is Ye Haiyan, and she and her partner Qi Qiaoming started making and selling cloth dolls three years ago. They started from creative stalls, and now the products have been exported to Turkey, the United Kingdom and Japan, this year their target output value is 1 million yuan! Creative booth Where the dream begins In June 2006, Qi Qiaoming, a graduate of Zhejiang University of Technology from Qijia Village, Hangzhou, began to run about his job just like other graduates. But after more than a month, she still couldn't find her favorite job. By chance, Qi Qiaoming, who loved to do needlework since childhood, met Ye Haiyan, who also likes to sew and sew, in Shanghai. The two of them met as soon as they saw it, and decided to start the business of fabric dolls. At the end of July 2006, they brought more than 100 cloth dolls to Wenzhou to participate in the first local creative camp stalls. Unexpectedly, within two days, all their dolls were sold out, and the turnover of the "first battle" was on the rise. Thousand yuan. The first pot of gold comes from 6000 dolls The success of the creative stalls gave Qi Qiaoming and Ye Haiyan a booster. They took their products to many cities one after another and gained a reputation in the circle. -Soon after their friends introduced them, they received the first big order. A company invested 80,000 yuan to make them 6000 dolls for the celebration. Qi Qiaoming quickly rushed to find more than a dozen aunts in Qijia Village who were alive with needlework, split the doll production process, and then ran the assembly line, and finally completed the production of 6,000 dolls two and a half months later, earning the first pot of gold. After this campaign, Qi Qiaoming and Ye Haiyan also officially clarified the division of labor: Qiaoming is responsible for product design and production process control, and Haiyan is responsible for brand promotion, sales management, advertising production and copywriting, and product positioning. The small business of the two began to flourish. Enlightenment Find the inner experience In February 2008, Qi Qiaoming officially registered their brand. "MoMo Cow", "Flat Flat Rabbit", Fawn "Sika" ... These cute little guys hold a warm feeling in their arms. Speaking of design ideas, Ye Haiyan said: "Creativity comes from the bits and pieces of life. The goal is to target young people who admire unique personalities and petty bourgeois people who pursue inner experience, spiritual enjoyment and quality of life. The long-lost smile in the city makes people accustomed to shuttle through the reinforced concrete forest all day long,-for those who are busy with the desires of the world, they occasionally stop to meditate and enjoy the slowed breathing Individuals can be carefree like naive children, full of fantasy and full of desire. " Future goals Be a domestic first-class doll brand "In the process of making handicrafts, I became happy and felt my presence." Qi Qiaoming and Ye Haiyan started from the market stalls of the creative market,-they completed their brand building in the wind and the sun, and they used their The hard-working hands have created their own careers with the help of imagination. Looking to the future, they feel that the market is still very broad. “Basically, everyone ’s childhood has one or several toys that grew up with him and became his (her) partner.-And the doll is loved by people for its safety, comfort, and colorful colors. There is no good brand company in China. There are foreign brands like Mickey Mouse, Barbie, Teddy Bear, Kitty Cat and so on, earning our high profits, so we hope to create a domestic first-class doll brand ... " Entrepreneurial hardship Perseverance Starting a business is difficult, especially for two little girls who started from scratch. Logistics lacks experience, lacks brand promotion, and is unfamiliar with life. Ye Haiyan recalled: "We had lost our way in Guangzhou at midnight because of the pick-up, and we drove the goods to Dongguan at 3 am. We were so busy that we could sleep in the car for more than ten minutes. Design, sales, management and other things really make us very busy and hard, especially at the beginning, but the touch made us persevere. This touch is between our own team and some customers. Yes,-and our "children." We often receive photos from people from all over the world. They say they thank us for the warmth and touch. In fact, we are also very touched and touched by the doll Finding a good host is touched by their willingness to share happiness with us and touched by our efforts to be recognized. " Plush toys are a matter of great concern to everyone. China Plush Toys Trading Network is an e-commerce platform for plush toys under China Net Library, which gathers all enterprises in the upstream and downstream of the country for genuine purchases and genuine wholesales. Provide consumers with a professional plush toy trading platform and information, with rich plush toy resources. Fundamentally, the quality of plush toys can be guaranteed. 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