Since China Merchants Bank proposed the “destroy credit card” strategy in 2011, mobile payment has continued to break out, and mobile wallets, QR code payment, various payment wallets, virtual credit cards, and so on have emerged one after another.

According to the data reported by the central bank's 2013 payment system, in 2013, a total of 391 million credit cards were issued, an increase of only 18.03% from the end of the previous year. In the era when credit cards bid farewell to "staking a horse", the amount of card issuance has continued to fall, and mobile payment has achieved rapid development. The annual transaction was 1.674 billion, amounting to 9.64 trillion yuan, an increase of 212.86% and 317.56% respectively. Supporting the "credit card demise theory."

However, in 2014, third-party payment supervision continued to escalate. From the beginning of the year, the central bank will reduce the frequency and quantity of the third-party payment licenses. By March 14, the central bank issued guidance on suspending Alipay, WeChat QR code payment and virtual credit card payment, and then the central bank notified the remittance. Eight major payment companies, including the world, will stop receiving offline orders to access new merchants on April 1. By April 18, the China Banking Regulatory Commission and the Central Bank will issue Circular 10 to strengthen the cooperation management of commercial banks and third-party payment institutions. A series of continuing regulatory policies show that mobile payments still face security and risk control.

Obviously, it is still too early to talk about eliminating credit cards before solving the "top number problem" of risk control. However, in the face of Alipay, the traditional credit card payment has long been “dwarfed” and can no longer hold the footsteps of “touching the net”.

"Touch the net" to defend the battle

The bank is still "deepening" credit cards. On April 19th, Minsheng Bank joined hands with UnionPay, and the “Minsheng UnionPay Car Credit Card” was launched for the private car owner “Touch the Net”.

It is reported that the design of credit cards for private cars is not the first time in the banking industry. Both China Construction Bank and Guangfa Bank have implemented credit cards for private cars.

"In addition to the credit card regular consumer credit service, the reservation and use of all services such as drunk driving, airport transfer, business driving, road rescue, and agency inspection are available through Minsheng Credit Card Mobile Client. According to a person from Minsheng Bank, the Minsheng Bank is also targeting the customer base that is accustomed to online shopping. The amount of cash back can be directly used for shopping at the Minsheng Credit Card Mall.

Hongsheng, the president of Minsheng Bank, said that “the financial products that combine payment, settlement and consumption have penetrated all aspects of our life, and the domestic credit card market is increasingly competitive.”

“Minsheng Credit Card focuses on the customer segmentation market and locks the high-end and micro-credit credit card market into key target markets.” The above-mentioned Minsheng Bank said that it also launched the top-level unlimited and diamond credit card in China, the credit card for the most foreign currency, and A variety of special theme cards such as in-card after 80 and female "woman flower" credit card.

On April 18th, the Agricultural Bank held a 360-degree service upgrade brand launch conference. Liu Guiping, the director of the Agricultural Bank of China, said that the credit card of the bank has officially entered the era of service brand-centric service brand construction from the era of product service. At the meeting, ABC also joined hands with China UnionPay to launch a new credit card product, “ABC’s beautiful mother credit card”.

Chai Hongfeng, executive vice president of China UnionPay, said at the press conference that the current products on the market are mainly for urban female groups. The degree of homogenization is high and the degree of subdivision is not enough. Young mothers, as important segments, have personalized service needs for childcare consumption. Strongly, it will promote the intensive cultivation of the bank card market.

Domestic credit cards have been focusing on customer segmentation in research and development in various industries such as department stores, automobiles, and aviation. In terms of quantity, the cumulative number of credit cards issued has reached nearly 400 million, which is developing rapidly.

However, the credit card user satisfaction survey recently released by the online financial search platform “Fu360” shows that banks and card users have a very prominent cognitive difference in terms of whether the fees and charges are reasonable and the degree of grasping. The credit card humanization service is still very Great development space.

This online survey, which lasted for one month and nearly 90,000 users participated, showed that card users generally accused credit card of the full penalty interest rate as the overlord clause, and 87.3% of users were dissatisfied with the credit card full penalty interest rate. .

However, the implementation of tolerance and time-based services by banks has so far been limited, and implementation standards have been different. Only the Industrial and Commercial Bank of China canceled the full penalty interest rate system and only accrued interest on the arrears.

Violation of huge amounts of cash

Credit cards have become a bad area. At the beginning of this year, the central bank issued a “No. 79 Document” to a third-party payment institution. From April 1st, it stopped calling, including Remittance World, Epro Payment, Accompanying, Fuyou, Kayou, Haike Rongtong. Eight third-party payment institutions including Shengfutong and Jiefu Ruitong were connected to new merchants. UnionPay Business and Guangdong Jialian were also required to conduct self-inspection.

"China Times" reporter learned that the rectification of credit card pre-authorization transactions cash, is the fuse of the outbreak. In layman's terms, after the POS machine is pre-authorized, it can exceed 15%. For example, a credit card with a credit limit of 20,000 yuan. After the user deposits 1 million yuan, the quota will be expanded to 1.15 million yuan. Some cardholders use this. The rules, the money can be spent, can spend 1.15 million yuan, which is proportional to the credit line of the bank when issuing credit cards.

The deteriorating credit card bad debt scale is the main reason why the regulatory authorities are determined to clean up. According to the “Overall Situation of Payment System Operation in 2013” ​​released by the central bank, in 2013, China’s credit card overdue semi-annual outstanding credit totaled 25.192 billion yuan, an increase of 71.86% from the end of the previous year. The credit card overdue semi-annual outstanding credit accounted for 1.37 of the total credit at the end of the period. %, accounting for 0.08 percentage points increase at the end of the previous year. The credit card non-performing loan ratio and the amount of loss have seen an overall increase that has not occurred in recent years.

According to the annual report of listed banks, the non-performing loan ratio of credit cards at the end of 2013 has increased to varying degrees. The non-performing loan ratio of Industrial Bank has risen from 0.91% to 1.82%, and the non-performing loan ratio of Shanghai Pudong Development Bank has risen from 1.55% to 1.75%.

The Industrial Bank’s annual report explained that the credit card overdue increased by 1.236 billion yuan, mainly because some enterprises were affected by the macroeconomic slowdown or their own management was not good, and repayment difficulties or defaults occurred.

Although Minsheng Bank’s annual report did not disclose credit card non-performing loans, Hongqi said, “As of now, Minsheng Bank’s credit card issuance has approached 20 million, and the credit card business has been profitable for six consecutive years.”

From a global perspective, the credit card business has a long process from card issuance to profitability. For domestic commercial banks, the reality is that credit card business tends to be meager or not profitable.

Talking about the reasons for the rapid profitability of Minsheng Bank, the insiders of Minsheng Bank said that the first one is the operation of the business department of Minsheng Bank. The credit card center is directly under the head office of Minsheng Bank, and its headquarters is located in Beijing. Since the card was issued in 2005, it has been in the country 83 The city has set up a first- or second-level sub-center; the second is the high-end co-branded card of Minsheng Bank and the cross-border integrated marketing activities with well-known brands at home and abroad, which have created a very high society while enhancing the influence of both brands. Attention.

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