With the continuous development of China's economy and structural transformation, various new economies and new business models have driven China's electronic payment industry to continue to achieve strong development. With the deepening of financial intermediary business and the rapid development of third-party payment, financial POS is the main equipment for electronic payment, and its demand is developing to more deep industries and new applications. Under the great development cycle of China's industry, the demand for financial POS continues to heat up, and domestic mainstream manufacturers have also benefited a lot. As a leading domestic financial POS company, the sales performance of Liandi Commercial in 2013 has increased significantly. CCID Consulting's data shows that the company's annual sales volume has reached a record high of 2.2 million units, and its market share has exceeded 40% for six consecutive years. 30%, achieving the country's six-degree lead, created another miracle in the field of electronic payment applications. Thick and thin, heavy color 2013 In 2013, Liandi Commercial maintained the number one position of traditional banking customers, among which the five major banks in the construction and trade of the workers and peasants had an overall market share of more than 40%. In the emerging third-party payment industry, Liandi took the lead and obtained the market in Yinshang and Tonglian. The first share, at the same time, achieved the finalists in Lakara, Remittance World, Epro Payment, Quick Money, Fuyou, etc.; PDA POS and WEB POS market sales first, in e-commerce logistics, traffic police enforcement, mobile cashier, etc. A lot of applications in the industry. “Three Firsts†made Luandi Commercial shine in 2013; What is the ability to drive Chinese POS companies to continue to lead? The vice president of Liandi Commercial Chengxiang believes that Chinese POS companies must maintain three aspects in their continuous success: leading technology, quality, brand and brand leadership, and marketing and service leadership. As far as the company is concerned, in 2013, the company has accumulated a lot of money and made a lot of color. In 2013, Unisex launched the most powerful multimedia POS machines W280 and P990, as well as the most secure and convenient mobile payment product M35. The former combines the mobile mainstream platform - Android technology, conforms to the PCI3.0 international standard, all supports 3G wireless, WiFi, TCI/IP, LAN and other communication modes, and opens the POS cross-border application chapter; the latter meets the national highest security regulations. The dual certification of "VISA Ready", while convenient, meets the diversified application mode supporting mobile phones, tablets and other media, and establishes a leading position in secure mobile payment. In the goodwill, Liandi has also achieved good results. The company won the "2013-2014 China Financial POS Machine Market Successful Enterprise", "2013 China E-Commerce Logistics Best Technology Equipment Award", and "Selected in 2013-2014 National Planning Layout Key Software and Integrated Circuit Enterprise List" And many other awards, these honors have played a positive role in maintaining a good reputation among Liandi Commercial. In addition to the external products and reputation, the company's in-house marketing service capabilities are also very good. Enterprises form a benign cycle in application development, rapid response, service management, and experience replication, which reflects the powerful marketing and service capabilities of Liandi. Intensified competition and new bureaucracy In 2014, the mobile Internet developed rapidly. Mobile payment and Internet finance were heated up by the business community. In particular, Internet giants Tencent and Alipay joined in, which set off the cross-industry development of mobile acquiring business, and also greatly affected POS companies and even traditional banks. . The current Chinese electronic payment industry mainly reflects four characteristics: fast, new, changeable and strong. Fast - First, the industry is developing fast. Electronic payment applications accelerate cross-industry penetration and development; second, rapid globalization. International companies are accelerating their entry into China, and Chinese companies are accelerating their development abroad; New – new demands are constantly being produced. Inter-industry competition and new industry applications continue to generate more valuable application models; even new business models; Change - constantly generating new payment models and uncertainties. The hot payment industry has attracted many princes from all walks of life to smash this big cake. The new payment model is accelerating, and the opportunities and risks brought by it increase the unpredictability. Strong - POS companies are strong and strong. Traditional POS manufacturers such as Liandi Commercials reflect the Matthew effect in the corresponding demand areas, and opportunities are greater than threats. In response to the changing market, Liandi Commercial is bold. In 2013, while continuing to strengthen its fundamental advantages, Liandi Commercial is also striving for internationalization and application research and development, and responding to new changes and opportunities in the future with a higher resource platform. In 2013, the first was to become the first equipment provider to join the Visa Ready Partner Program in China, the second was to release the mobile payment acquiring products M35 and M36, and the third was the research and development of new applications such as sonic payment and fingerprint payment, and a milestone development strategy. It highlights the changes in the business of Liandi and the change of the new situation. Liandi Commercial is accelerating its ability and strength to respond to new changes in the industry. Payment is the core of modern business, and opening up electronic payments is crucial to the development of modern business. The financial POS is also an important equipment for electronic payment. Cheng Xiang believes that the performance of Liandi's commercial products belongs to the past. In the long-term special economic development cycle, China can continue to create leap-forward development opportunities in this hot industry, and Liandi Commercial has the confidence to seize the rare opportunity and open a new chapter.
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