I am looking forward to seeing that the summer vacation is finally coming. Unfortunately, the author can no longer frantically play the whole summer like he used to when he was a child. However, as a children's paradise practitioner, the author still hopes to bring joy to the children. .

During the summer vacation, we all got busy. Parents are busy with their children to go out and have a good time. We are fully prepared to better serve our parents and children. We have been a member of our children's playground for a month before the summer vacation. The overwhelming publicity and offensive campaigns have been launched, and a variety of cost-effective activities have been launched. However, in order to achieve marketing goals, the children's playground franchise stores need to do the following.

儿童游乐场暑假营销要点

First, the theme should be a single, inherited the entire marketing idea

When planning an activity, it must first be based on the actual problems of the entertainment venue itself (including the time, location, expected input costs of entertainment venues, etc.) and market analysis (including analysis of the current advertising behavior of competitors and analysis of target consumer groups. , consumer psychoanalysis, analysis of product characteristics, etc.) Make accurate judgments and convey one of the most important messages to the target consumer groups. As the saying goes, "do something, do something wrong," so that you can convey the most desired message The most fully communicated to the target consumer groups can attract attention from the consumer group and it is easier to remember the information you want to express.

Second, directly explain interest points

After determining the only topic, the consumer groups can also accept the information we want to convey, but many people still remember the advertisement, but they do not form a buying impulse. Why? That's because they don't see points of interest that are directly related to them. Therefore, it is very important to directly explain interest points in event planning. If it is a promotion, it should directly tell consumers the amount of your discount. And if it is a promotional activity, it should sell the most attractive selling point. Only in this way can the target consumer cause impulse of purchase after having contacted the direct benefit information, thus forming the purchase of game currency.

Third, activities should be conducted around the subject and be as concise as possible

Many planning copywriters often want to carry out many activities when planning activities. They think that only rich and colorful activities can attract consumers' attention. Actually, it is not easy for them to be primary and secondary. Many market activities have been very active and many people have participated. It seems that the response has been very enthusiastic. However, among the people who are watching or participating, how many people are the target consumer groups of the company, and even if they are the target consumer groups, they participate in the activities Are you buying game coins?

At present, one of the problems that some planners often complain about is the on-going ethical problems of onlookers. Many people often go through the bustling (like a game game) or take a gift from a casino.

In fact, the problem here is that the content and theme of the event do not match, so it is difficult to achieve the desired results. In the current market planning activities, there are some activities that are both lively and at the same time able to achieve good results, because the activities are only around Themes are performed. Second, increase the cost of activities and ineffective implementation. In a planning process, if too many activities are added, not only should more human, material, and financial resources be invested, it will directly lead to an increase in the cost of activities. There is also a problem that it is easy to cause the operators to perform poorly and eventually lead to the failure of the case.

Fourth, with good executable

A suitable event planning, a good creative planning, and a good executive team are the successful marketing activities. Whether or not the implementation can be successful, the operability of planning is most directly and fundamentally demonstrated. Planning should be performed with good execution. In addition to careful consideration, detailed activity arrangements are also essential. The time and method of the activity must be carefully analyzed in consideration of the place of execution and the situation of the executors. The specific arrangements should be as thorough as possible. In addition, the external environment (such as weather and market culture) should also be considered.

Fifth, transform writing style

In general, planners often accumulate their own set of experience in planning the writing process. Of course, this kind of experience is also reflected in the form of the planning book. Therefore, each person's planning book may have its own model. But often this model limits the mindset of planners. There is no single point of change that makes it impossible to grasp the market. In the content of the planning book, it is also necessary to change the style of writing, because if the same customer sees your plans in three or five times is the same shell, it is easy to produce a psychologically distrustful attitude. The first cause effect may affect the performance of creative ideas.

Six, avoid subjective speech

In the early stage of activity planning, market analysis and investigation are very necessary. Only through analysis of the entire market situation can we be able to more clearly understand the problems facing the entertainment venues and find problems to be able to find solutions in a targeted manner. It is impossible to make a successful plan by a subjective and incisive planner. Similarly, during the writing of the planning book, subjective ideas should be avoided and subjective words should be avoided. Because the planning case is not put into practice, any result may appear. The subjective judgment of the planner will directly lead to the execution of the event and the The form of fuzzy analysis, and, if consumers see the subjective wording of the planning book, will feel that the entire planning case has not undergone a real market analysis, but the result of subjective criticism.

For more information, please return to the company's official website of Sports Equipment Co., Ltd. Advisory telephone. The company's pleasure and dedication to serve you! Factory address: No. 16, Chuangqiang Road, Lucheng District, Wenzhou City Light Industry Park.

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