High-quality, multi-style Jingdong home textile super category day to achieve home textiles direct hair

The cold autumn is the peak season for consumers to buy home textile products. In order to meet the needs of consumers, on October 24, Jingdong joined forces with many well-known home textile brands to launch “Jingdong Home Textiles Super Category Day”, bringing a home-made all-inclusive carnival. On the same day, JD.com not only gathered well-known brands at home and abroad, but also met the needs of consumers for one-stop shopping for home textiles at a very favorable price, and also realized high-quality, multi-style home textiles with the help of Jingdong’s first production warehouse. The product "straight hair".

“Jingdong Super Category Day” is one of the trump cards of Jingdong’s “Three Super” project. It is aimed at consumers who have a shopping demand for a certain category of goods, so that they can horizontally compare the products of the same category of the same category. During the “Super Category Day”, JD will integrate the strategic resources of the whole platform to deeply explore the potential of categories and meet the diversified, deep and three-dimensional consumer needs of consumers.

The home textile category has naturally become a popular item for consumers to purchase in the late autumn. The deep accumulation of Jingdong's home textiles has become the basis for the Super Category Day. At present, Jingdong has established well-known domestic brands such as Luolai, Mercury, Fuanna, Mengjie, Duo, Boyang, Antarctic, Arctic velvet, Hengyuanxiang, Jinhao, Jie Liya, as well as Paifeiite, Nei, Xichuan, and European Love. Nai, Slip and many other internationally renowned brands have reached a deep cooperative relationship, and the home textile industry has maintained a leading position in the industry. At the launching ceremony of the 10th Jingdong Home Improvement Festival held recently, Jingdong announced that the monthly sales of the TOP10 brand of home textiles increased by more than 50 times compared with the first home improvement festival. On the day of the 10th Jingdong Home Furnishings Home Textiles Day, the self-operated home textiles increased by over 300% year-on-year, and the growth of key brands far exceeded expectations. The TOP10 brand's growth exceeded 100%. In addition, the sub-categories in the home textile category performed well, among which the sales of towel categories increased by 150% year-on-year.

It is worth mentioning that, unlike the super-category day held earlier, this “Jingdong Home Textile Super Category Day” also introduced the production warehouse. As we all know, China is the production and manufacturing base of the global home textile industry, while Nantong is the famous textile town in the country, with a market share of about 70% of the country. Today, Jingdong has built its warehouse at the doorstep of many home textile companies in Nantong. In May of this year, Nantong's home textile production warehouse officially opened its position, targeting local textile enterprises and becoming the first production warehouse in Jingdong Logistics. After the operation of the Nantong production warehouse, Nantong home textile merchants can more easily deliver the products into the warehouse, improve the commodity turnover rate, and greatly reduce the transportation cost through logistics intensification and scale. At the same time, as the exclusive warehouse for home textile products, Nantong warehouse will also provide more professional protection for the storage of home textile products.

The advantage of Nantong's production warehouse is directly reflected in this super category day. As the operating costs of merchants decrease, consumers can also enjoy more favorable prices. On the day of home textile super category, self-operated home textiles can enjoy a coupon of 199 minus 100, a full 399 minus 200, a full 799 minus 400, etc. Third-party stores can enjoy two pieces of 20% off, three pieces of 30% off, etc. On the same day, it also launched a million pieces of explosives for one yuan, and the whole event was a six-stage interest-free event. In addition, consumers will enjoy faster delivery speeds than ever before, especially for local citizens who are able to enjoy the ultimate logistics experience of four or six delivery a day.

Consumers are still enjoying the high-quality, multi-style home textile products selected by JD.com under the support of the “home textile home” direct-production model. It is reported that the planned area of ​​the first phase of the home textile production warehouse in the southeast of Beijing is 50,000 square meters, which can accommodate tens of thousands of SKUs and nearly one million items. On the Jingdong Super Category Day, there are many sub-categories of winter quilts, four-piece sets, towel towels, pillows, blanket electric blankets, mattress bedding, curtain screens and so on.