IKEA Plush Toys enters Xiangyang Mountain Area and gives love to left-behind children

Recently, employees from IKEA Chongqing Shopping Mall organized volunteers to carry out the “Sustainable Development on Campus” charity event at the wooden barrel primary school in the Xiangyang Mountainous Area. More than a dozen of warm hearted plush toys were sent to the school’s dozens of stayers. Children, and donated and assembled furniture for tables and chairs of an entire house for the office of only three private teachers, and used practical actions to bring warmth to the deep mountains. It is reported that IKEA IKEA Chongqing Mall holds annual public welfare activities for sustainable development and calls for more citizens to contribute to social welfare and sustainable development.

The event was a corporate social responsibility project at the Chongqing Mall during the annual “Feeding Toy Sales Sale” of the IKEA Group. During the period from December 10, 2015 to February 11, 2016, each plush toy from 18 stores in IKEA China will be sold to the UNICEF and Save the Children. ) Donate 1 Euro to support the education of impoverished children, including China. It is reported that this year is the 13th year of the IKEA plush toy education bazaar. In the past 12 years, the total donation amount of this activity has reached 77 million euros. 99 projects have been established, helping more than 11 million children in 46 countries to receive acceptance. The right to good education. In China, last year alone, IKEA donated 798,740 euros to UNICEF and Save the Children. The IKEA Foundation has become the world's largest financial aid company for UNICEF and Save the Children.

"The only way to overcome poverty is for all children, we put education first. We need to create a good educational environment for women, children with disabilities and minority children in particular, and all children have the right to equal access to education." Per Heggenes, CEO of IKEA Foundation stated.

"The first few years of your child's life are critical to their physical development, their emotional and psychological development, and especially their brain development. Investing in this critical period not only benefits every child, but also benefits the entire society and the economy. Long-term development". Ms. Hua Nan, UNICEF Representative in China, said, “Our cooperation with IKEA Foundation, IKEA customers and employees has helped us expand the scope of early childhood development services in China’s most remote areas and improve the quality of services. With the help, more and more poor and disadvantaged children have been helped. At the same time, we have also gathered clearer evidence to support the effective promotion of this project and benefit more Chinese children."

“Granting children and children of ethnic minorities with the opportunity to create a good education can create a better future for many children, families and even society. With the commitment and help of the IKEA Foundation and the strong support of IKEA employees and customers, Helping marginalized children’s right to good education will affect generations,” said Elisabeth Dahlin, Swedish Secretary-General of Save the Children and chairman of the IKEA Foundation’s Cooperative Global Leadership Agency.

"The plush toys are really interesting and full of imagination, but beyond that they have a deeper meaning," said Bodil Fritjofsson, Swedish IKEA product development designer. "This means helping disadvantaged children to create a better future." Is also a child."


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