Seasonal Packaging: Expand Market Opportunities

Seasonal packaging success stories Francelico (original Hazelnut wine from northern Italy) Holiday packaging: During the winter holiday season, liquor is the most popular gift. Most consumers’ purchase decisions for the Frangelico wine gift pack were made at the store, which indicated that the packaging played a big role in the purchase. The holiday packaging of Frangelico wine can attract consumers' attention in a few seconds. It packs the bottle in a holiday gift box and highlights its noble quality.

The elegant wine bottle hints to the drinker that it is a blend of wines and shows the festive atmosphere of the Francelico wine. The crimson packaging highlights the essence of the brand and reflects the holiday season. On the Frangelico Wine Gift Wrap, the eye-catching “F” branded words have been used to highlight the role of the brand.
Welch's sparkling grape juice: Welch has succeeded in its lively packaging by using shrink packaging. Welch Grapes Stars & Stripes was launched in 2001 and has been carrying out long-term promotions from Independence Day to Labor Day. Bright red, white, and blue shrink wrap, and decorate the star stripe pattern, the image of the Statue of Liberty and fireworks in 2004 into the hearts of people.

In order to extend the influence of the product to other seasons, Welch has launched a spring design featuring soft patterns such as daffodils and lilies, suitable for spring festivals including Easter, Mother's Day, and wedding activities.

Maxell's series CD: Recordable CD is a daily product, occupying a large market share in bulk and low price. In order to maintain its brand image, Maxell has launched a designer series CD with exciting colors and innovative styles that give people the feeling of “Oh, cool!” and increase product value. Especially for young audiences (12 to 21 years old), through a visual design on a disk, a series of CDs can be used to classify consumer recordings.
By providing consumers with a "new" feeling, maxell company is closer to the consumer, so that the product has more design elements and more competitive prices. After being displayed on the shelves, it immediately attracted the attention of the target customer groups. Other designer CD series will also be regularly launched to maintain the freshness of products and ensure retailers and consumers are interested.

Market Expansion In order to expand the market and maintain product irritability, brand owners will use packaging very cleverly. The most important thing is to establish the brand value, image and target consumers based on the authenticity of the product. Packaging should be suitable for the brand's overall market strategy, including promotions, advertising, sales channels, promotion and online promotion. At the same time, the time limit for packaging and transportation, seasonality, shelf life, retailers, production costs, and raw material prices at home and abroad must also be considered. In order to achieve the plan, packaging engineers should work closely with brand experts. Determine the following factors:
* The core strengths of the brand, how to maintain and strengthen the value of existing brands;
* The latest packaging and structural technology applications on the product;
* The match between brand and industry development trends;
* The packaging staff's ability to cooperate in order to achieve packaging innovation within the scope of cost and parameters;
* Develop and implement effective designs that are closer to consumers;

Frangelico


Source: "Modern Packaging"