With the improvement of people's living standards, Chinese consumers have begun to have their own aesthetic needs for furniture. Then among the many imported furniture brands, how to choose imported furniture products suitable for Chinese consumers, this has become the sales of each imported furniture company. Required course. Brand, material, price... In the end, what is the most concerned issue when consumers buy imported furniture?

market situation

Beauty without borders

Consumers in each country have different perceptions of beauty because of the influence of regional culture. However, in the interview, the reporter found that in fact, Chinese consumers have relatively high acceptance of imported furniture products. For the perception of beauty, consumers have strong interoperability. According to Mao Peng, manager of the International Purchasing Department of Baiqiang Furniture, in fact, for the current Chinese furniture market, the design style of imported furniture plays a guiding role for local furniture brands. After visiting a few well-known home stores, the reporter found that indeed in some local brands of furniture products, they saw that their design styles tend to be European and American styles.

Match with sale

Compared with the domestic furniture brands, many sets of new products are released, and many imported furniture brands are more focused on making the products more refined. For example, many furniture companies in Italy mainly focus on small enterprises. When these small enterprises produce furniture, they will complete the whole product series. For example, an Italian furniture company, which only focuses on making coffee tables, and develops the functional sizes of the coffee tables according to the different needs of consumers. In foreign countries, consumers prefer to buy a single item and then mix it on their own. However, the current Chinese consumers are more dependent on the mix, so many companies will sell the imported furniture products and then display them to consumers.

Price bin

When it comes to imported furniture, many consumers think that its price should be unattainable. In fact, today's imported furniture market is not the only favorite of high-end consumers. Imported furniture products are the same as domestic furniture products, and the prices are also divided into high school and low-end, and the audience is relatively wide. Some consumers prefer the brand when they choose to import furniture, and some consumers prefer price and material. However, in order to meet the needs of most consumers, some imported furniture products are not only divided into medium and low grades in terms of price, but also styles in various styles to satisfy the needs of most consumers.

Consumer voice

Details are more important than brands

During the visit, the reporter found that, unlike the imported furniture market where the middle-aged people were the main consumer groups, today's consumer groups have increased a number of young returnees. At present, the domestic economic situation is good. Many young people have experience in studying abroad. They are very easy to accept Western culture and Western aesthetics.

“I chose this double bed mainly because it adds the elements of musical notes to the curve decoration at the bedside, while the color of the other sofa is the popular color of this year, keeping up with the trend of the times.” Miss Wang of the furniture told reporters. It can be seen that the younger audience is more aware of the details than the imported big names.

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