Nowadays, cabinets have become a part of more and more consumers to consider when they are doing home improvement. However, due to the custom properties of the cabinet industry, the cabinet market is difficult to achieve in terms of standardized operation. For consumers and cabinet companies, improving the cabinet industry norms has become their common expectation.

The market demand for cabinets is expected to strengthen

When buying cabinets, consumers often need to draw the ideal cabinet style in their minds according to their living habits, educational background, spending power and other factors, and then go to the cabinet store to find their ideal style and brand. However, as far as the current cabinet market is concerned, factors such as repairing non-return and environmental protection cannot guarantee the consumer's purchasing confidence and hinder the healthy development of the market.

During the reporter's visit, many consumers have a large demand for custom cabinet business, but they are not willing to take on the risk of customization. Citizen Xiao Li told reporters: "Cabinet customization can design products that meet 100% satisfaction with the decoration style according to their own ideas. For every young person pursuing individuality, this is the best decoration plan. But the reason is Do not choose the main reason for custom cabinets, or worry about whether they are satisfied as they were designed at the time. If they are not satisfied, they can only bear the consequences themselves. The funds spent on purchasing cabinets are not too small. I believe many consumers are not willing to pay for them. To take such a risk.” Another consumer, Miss Yan, told reporters: “In the store to buy cabinets, just choose some big brands, their product market reputation can give you a firm purchasing confidence, do not worry about product quality issues. You can also see ready-made products when you buy them, and it is relatively convenient to pick them up."

The reporter also interviewed a Shenzhen cabinet company by telephone. When the reporter asked if there would be custom products to cut corners, the person in charge told the reporter: "There will be no situation of cutting corners. After all, the company is a national famous brand and will customize according to customer requirements. Brands, customized products are qualified environmentally friendly products." And if the product is not satisfied with whether it can be returned, the person in charge said: "Because the custom brand is special, it is a special product for a certain person, so before the production We will fully communicate with customers, from color, style to materials, and must be approved by customers. However, if the customer is not satisfied with the product after production, we will not provide return service, and the returned product will be difficult to sell again. Will cause a lot of losses for the company." Subsequently, the reporter got a similar answer from a Foshan cabinet custom enterprise, only provide repair services after the sale, unless the consumer requirements are too large to return.

Custom cabinets have risks for both manufacturers and consumers, resulting in a large demand for market consumption but low enthusiasm for purchase, and frequent disputes between manufacturers and consumers. In the future market development, manufacturers should establish a set of industry norms, provide customers with practical consumption protection, and fully communicate with customers, reduce the information asymmetry between the two sides to achieve common information between the two sides, and reduce pre-sales services to consumers. Purchase risk.

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