There is a well-known theory that has always influenced our lives. The 28th theory: 20% of the people in society have 80% of social wealth, and 20% of your friends occupy 80% of your time with friends, one 80% of the company's total sales come from loyal customers who account for 20% of the total number of corporate customers. The 28th theory of cabinet enterprises: grasp 20% of loyal customers Traditional wisdom teaches you not to put all your eggs in the same basket, but the 28th law requires you to carefully select a basket, put all your eggs into it, and then stare at it like an eagle. If we can know which 20% of the key income is 80% of the harvest, we can always remind ourselves to focus on the key minority and not on the less profitable majority. Therefore, having 20% ​​of loyal customers is critical to the development of the company. However, it is not a matter of time for companies to obtain loyal customers. In recent years, many companies in China have realized that loyal customers are directly related to the economic benefits of enterprises, but most of them are not clear about how to obtain loyal customers. From the successful operation of the major cabinet brands, perhaps we can get some inspiration. Practice 1: Attack the heart, attack the city for the next Sun Tzu's Art of War said: "The soldiers are going to cut down." "To make good use of the soldiers, to defeat the soldiers rather than to fight, to pull out the city instead of attacking the enemy." The war without the war, the city of the people who did not fight, is the image of "attacking the heart" . Cabinet companies should firmly grasp the psychology of those who are about to get married and decorate new houses: After entering their own small family, they hope to create a warm home through dressing up and grooming, which can be more comfortable and tasteful, but without experience, I don't know where to consult. At this time, the cabinet company should further stimulate the desire of these newly-married people to move into a new home through the cabinet display and the kitchen (the kitchen decoration renderings) decoration teaching, and let them get rid of the worries of “self-defeatingâ€, let them learn while Also familiar with and accept the company's cabinet products. Practice 2: Excellent planning with half the effort First-class planning to create trends, second-rate planning leadership trends, third-rate planning to follow the trend. If the cabinet company creates a trend to use the products and services of the company through first-class planning, the result of this will inevitably be more effective. There is a cosmetics company in Japan that invites young girls who are graduating to participate in clothing exhibitions, becoming a trend that girls are eagerly awaiting, making "everyone thinks that people who should not be invited to the exhibition are big fools." As a result, the company's clothing show not only won the green taste of most of the girls who graduated, but also affected every graduate. Of course, only good planning is not enough. To truly form a trend, to be a new customer to become a loyal customer of the enterprise, the products and services provided by the cabinet enterprise must bring the actual value to the customer, otherwise it will be like the current year. Like the "Hula Hoop Hot", the heat disappeared for a while. Practice 3: Change the passive “waiting†to take the initiative to “cultivate†In order to obtain loyal customers, most of the companies promote their products and service features to consumers through advertising and other means, and then wait for new customers to come to the door. When new customers are satisfied with the products and services of the company, he will be satisfied. Will buy once and for all, and eventually become a loyal customer of the company. Obviously, this is a passive “waiting†process. Since the company does not choose new customers and does not take any initiative to “lock up†new customers, the proportion of new customers who can grow into loyal customers. Very low. In order to be able to obtain loyal customers more efficiently, cabinet companies should change the traditional passive “attraction†and “waiting†to active “pull†and “cultivateâ€. Target the customer base, take the initiative to bring it to yourself through exhibitions and teaching methods, and then use the form to collect new customers' information in order to provide better products and services, and firmly lock the customers through the company's various preferential treatments. Live, and patiently cultivate it into a loyal customer of cabinet companies. Source: China Cabinet Network Aluminum Mirror,Aluminum Mirror Lenses,Silver Aluminum Mirror,Aluminum Coated Mirror Dongguan Huahui Glass Manufacturing Co.,Ltd , https://www.antiquemirrorsupplier.com