Pay tribute to Del's dedication

The already-listed icon has launched wooden doors and wardrobes. Later, the listed nature launched wooden doors and wardrobes. The unlisted living houses, World Friends, and Ruijia launched wooden doors. Jiusheng launched wallpapers... The flooring industry is blowing up. A diversified whirlwind, only Del, despite successfully entering the capital market, holding a large number of banknotes, but persistently ploughing on the road, do not squint. This is somewhat confusing. What is Del Home doing?

There is a concept that supports Del Home on the road to the road without hesitation, that is, "the scale of growth under quality." When the flooring industry fell into a vicious competition, competing with the price and compressing the profit of the laminate floor to the point of loss, Del has shifted its focus to competitive products. Not long ago, at the Diaoyutai State Guesthouse, Del launched a series of three new products, including Padi, Chuanxun and Shilai, in a total of 28 models, which can meet the different needs of various consumers. The biggest feature of these new products is that they no longer use formaldehyde-containing trialdehyde glue, but all use soy protein glue, which has become an environmentally friendly product that is formaldehyde-free and has no difference from the natural environment in production and installation. In the next step, Del will completely eliminate the solid wood products with formaldehyde added. For this reason, it has taken the lead in strategic cooperation with Zhongke Chaolu, a supplier of soy protein glue, to industrialize environmentally friendly products, thereby achieving “quality” growth and achieving “scale”. "effect.

There is a point of view, firmly to stabilize the Del home in the field of flooring, to be a professional guardian, that is, "the East is bright and then brighten the West." In Del's view, the floor has too much room for development. In any industry, if a company can't account for 20% or 30%, it means that the industry brand is still not concentrated. The Chinese flooring industry does not even have 10% of the brands, which shows that the potential is huge. Who said that the flooring industry has no future? In Europe, there is a flooring company with a large market share. One important shareholder is Buffett. Buffett is not going to do business without money, which shows the temptation of the floor industry to "share the gods." The floor is its own specialty, and it has not yet done its best. It has rushed into other industries. It has no team and no experience. It will definitely hit the wall. With the words of Yao Hongpeng, general manager of Del Home, the unfamiliar field is easy to intervene, not It is about the speed and slowness of business development, but life and death.

When one floor brand enters other fields, not only does it not make money, but it adds cumbersomeness to the company. When it seems painful, Del Home tastes its own happiness. Taking advantage of the introduction of formaldehyde-free flooring, Del has repositioned its brand from the past “Technology·Aesthetics·Home” to “Green Floor Leader”. After three years of research and development, after the solid wood flooring finally added with the addition of formaldehyde, Del is secretly tackling the aldehyde-free process of strengthening the floor. Once the breakthrough is achieved, the entire floor industry will enter the real environmental protection era. Del is willing to pay, even if it is a few years of time and a lot of research costs. Because Del saw his own path, and never lost money.

In the first quarter of 2013, the financial report showed that the sales of the main floor business of Del Home increased by 48.07% year-on-year, and the positive brand influence brought by specialization continued to increase. This industry feels difficult to do, just go to that industry, but I don't know that the industry may be more difficult. Del insisted on doing what he identified, making the floor better, more valuable, and more scaled. This spirit had to be respected.

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