Recently, the 2013 Easy Outlook E-commerce event was held in Beijing. Luo Jun, founder and CEO of Tujia.com, gave a speech on the theme of “A homeless e-commerce” and participated in a round table discussion.

At the meeting, Luo Jun shared the “homelessness lifestyle” and the Tujia model, in-depth explained the opportunities and challenges of vacation leasing in the Chinese market, and introduced the Tujia practice in China in the past year or more.

Luo Jun said that holiday rental will show a rapid growth trend in the future. At present, holiday leasing has occupied 37% of the market share of the entire accommodation industry. In China, the current proportion is still very small, and the market space is huge. After Tujia introduced the vacation leasing model to the Chinese market, it made localized innovations according to the actual situation in China. From the mid-to-high-end holiday apartment listings, the website was positioned on a high-quality service apartment booking platform to ensure a unified high-quality service. a consistent customer experience.

Luo Jun believes that the Tujia model that is shaped by the win-win situation of real estate, owners and tourists will certainly be promising in the future.

Tujia.com co-founder and CEO Luo Jun)

The following are the highlights of the speech recorded

Homeless lifestyle, pets can live in the holiday apartment

Luo Jun: My topic is an e-commerce without housing. Let us find out more about this. This is related to housing. Let's share with you the new lifestyle. Without everyone raising their hands, would you go out to travel with your family? Is it your freedom to walk with your friends? I believe that more friends hope there is more space. I talked to our guests. He said that his children lived in big houses instead of hotel standard rooms. He would feel that the child’s head would not be paralyzed. To the wall, he can cook. He can stay with his family at home in the evening to enjoy his private life. We saw some hiking people together. There were also friends, and two or three colleagues in the office rented a house together on vacation, followed by AA. People who play golf know that it is a very difficult thing to get up and play golf in the morning. In fact, they can live in golf courses. The residences in golf courses are usually the best. There is also a barbecue. Did anyone bring a dog to the hotel? This is not allowed by the hotel, but it is okay to rent a house. A lion needs a license, but a dog is not needed.

All of these are a new form of tourism, combined with e-commerce, called vacation rentals. What kind of market is this model? Perhaps my friends here, I believe that five years later, we are together and we must know that what I tell you today is a trend.

Tujia model: revitalizing tourism real estate, benefiting tourists, and sharing economic practices

Luo Jun: In Europe and the United States, the entire holiday rental market revenue in 2011 was 85 billion U.S. dollars, equivalent to 600 billion U.S. dollars. Which of you, who is in the industry, has 600 billion in market value waiting for you? In the United States and Europe in 2010, 37% of the total income of the entire accommodation industry came from vacation rentals, which means that we stayed in 100 people, and 37 of them were unable to live in hotels.


What kind of market does China have? Let me tell you a few numbers. Let's listen. The first one is that the real estate market in China is extremely prosperous. It is to rent out your vacant house to tourists. There are 65 million units. Outrageous? There are 25 million homes under construction and 220 million units of commercial housing, which was just released recently. It is said that according to the current urban population, the average person has 1.2 houses. The house in which they are present may say why I am not there. Some people will have three or four sets, and some people will have ten sets or one hundred sets. More and more tourists are now hoping to be private spaces. Hope is a holiday space. Everyone has been to Sanya Yalong Bay. Do you know? Single-family villas, five-star service, today's price is 1,600 yuan. You live in that nearby hotel, a standard room may be two thousand dollars, but a villa is a sixteen, with a swimming pool, not cheap, mainly you and your family can enjoy this space, you can cook and cook, you can have a swimming pool , and three generations of grandparents and grandchildren together. Some tourist hotel standard rooms meet the demand, but more tourist demand is unsatisfied. You think about your usual business trip. It's hard to go out with your parents and children. You live in the standard room, at 8pm. Say good night to your parents, and then go back to your room and then boring to turn on the TV to see the show. So you don't really want to do this. You want better space.


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