[ China Wardrobe ] In China, the vast majority of wardrobe brands are still industry brands. In the case of Volkswagen brands, the strategic choice to build a second brand must be cautious! It seems to be a delicious cake, it is possible It is a poison to death! Many companies use brand extensions—that is, to use the same brand to make different diversified products. This also explains the difficulty of making a second brand from the opposite side. For the current Chinese wardrobe enterprises, the vast majority of wardrobe enterprises have not yet built the strength of the second brand. It is not easy to build a wardrobe brand. It needs to rely on the use of many funds and years of operation by the enterprise. It can be completed through the accumulation of time and the inspection and approval of the market. The overall wardrobe industry is developing rapidly, and the market potential is quite broad. The overall wardrobe brand is springing up like a mushroom. However, there are many brands in the overall wardrobe industry. There is no national famous brand. On the one hand, there is no national famous brand in the wardrobe market, that is, the brand competitiveness of the whole market is relatively weak, which company has seized this Opportunity to build a national wardrobe brand can become a hegemon. Under such conditions, no wise wardrobe decision makers will choose to be the second brand. If the company’s first brand is not ready, it will be the second brand. This is simply impossible. It also shows that the current wardrobe company has no energy to build a second brand. No one will take the risk. The high-end brand makes the second low-end brand look beautiful, but the endogenous contradiction of the channel that can't be solved will make the company die very badly. High-end brands are the second high-end brand, and it is possible to succeed if they create the same self and compete with themselves. This is generally a strategic choice for leading brands within the industry. There are basically no competitors in the market. The leading brands can compete with themselves to build a second high-end brand and grab a bigger market cake. The industry's first leading brand, if you want to build a low-end brand, if the brand is operating properly, it is possible to succeed; not the industry's first leading brand, if you are positioning high-end, to create a low-end brand, the probability of failure It is very big. For the wardrobe industry, because the first brand is not yet mature, the second brand has not been built. This is the realistic brand strategy choice for most wardrobe companies. Cheer stick,banner,album,LOMO card,Brooch,Key chain,Doll Shanghai Liuyuan Trading Co. , Ltd. , https://www.ly-weighing.com