Heinz North America – United States
Product Ventures Ltd. - United States
Graham Packaging - United States
Seaquist Closures - United States


This novelty bottle and closure design provides consumers with greater convenience when storing, handling, and dispensing ketchup in large containers (46 ounces and 64 ounces) compared to traditional designs. This designed package can be easily placed on the shelf behind the refrigerator door and provides the consumer with an ergonomic grip to handle and dispense ketchup.

Bottle caps designed according to customer requirements also have a rear locking feature, which features a locking feature to improve dispensing control and keep it clean. The flip-top lid replicates the distinctive Heinz Keystone design – a property owned by Heinz, a core brand with more than 100 years of history. The package's design has undergone a unique process of simultaneous home/shopping research and face-to-face group discussions with cross-functional teams including: industrial designers, marketing, research and development, and manufacturing. Through the survey of the central area and home use, according to consumer feedback, the design concept has been refined and optimized. As a result, the pending packaging of this patent was preferred at 70:30 compared to conventional designs.

Source: Packaging Expo

Stainless Leveler Feet

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