The modern Olympic Games has not only been a competition between individual athletes' ability and perseverance, but also a great opportunity for major sports brands to bid for the latest sports technology. Athletes and sports brands, more natural link between the sports brand for athletes to provide tailor-made technology and equipment, and new technology and equipment through athletes inside and outside the stadium, to attract the public's attention, to promote the mass market. The relationship between athletes and sports brands on the stadium is like the relationship between star celebrities and designers in the fashion vanity market. The Olympic Games, like the high-end custom show of the fashion industry, determines the fashion development direction of sports.
· Special Design : Thickened bottom design, clear texture, easy to hold in hand.Heat insulation and anti-scalding, durable.
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Nike worked closely with 22 Chinese athletes participating in the competition in Beijing to Design a series of tailor-made racing gear with the Chinese Olympic Committee and athletes. These products are not only extremely light and innovative, but also Will highlight the new style of the Chinese delegation, especially the design of the designs using traditional Chinese elements, which truly reflect the significance of "Beijing - China."
These products include innovative lightweight Flywire technology fibers and Lunarlite foam cushioning sneakers, and the use of recycled polyester made of NikeSwift functional sportswear and other products. From the BMX BMX to track and field and other sports, including Liu Xiang, Yi Jianlian, including Chinese athletes are Nike partner, together to create an unusual race equipment. Similarly, Liu Xiang and Yi Jianlian's "combat boots," the use of sports technology, the average consumer can also be found in Nike retail stores.
As a global partner of the Olympic Games, adidas and Olympic origin has been traced back to 1928. Mr. Adi Dassler, the brand's founder, has started to manually customize spikes and shoes for athletes who participate in the Amsterdam Olympics. More than 80 years, the legendary moment in the history of the Olympic Games, usually can see adidas mark.
During the Beijing Olympics, adidas provided professional sports equipment to 27 of the 28 Olympic competitions, and specially created a full range of retail products for the Beijing Olympic Games. Consumers can buy the Olympic athletes' special racing equipment at retail stores, This has never been before.
The Beijing Olympic Games, adidas provided 500,000 pieces of clothing to 3,000 athletes and countless staff, of which Chinese women's volleyball players Yang Hao, Feng Kun, Zhao Ruirui, Zhou Suhong and other Chinese athletes are adidas tailor-made Object
As a professional brand, adidas Olympic technical content is high, the sharks equipped with the core technology TECHFITPOWERWEB (gather skynet), to help athletes in the hot summer always remain dry and comfortable CLIMACOOL clothing and podiatry technology, the three-dimensional cut and 3D design into Sportswear FORMOTION technology, can help Olympic challengers, to some extent, break their own limits.
Some designs are quite well-founded, such as ClimaCool technology with some footwear products. The design of the single-layer mesh is inspired by the layout of the bird's nest of China National Stadium.