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On January 10, 2017, Epson’s "Spring New Impression" - Innovation Program Media Communication Meeting was held in Beijing. This is Epson's innovative family fun and WeChat print program, which was brought back in November after the fall media days and inkjet and scanner launches. This is not only another implementation of Epson's technology and localization strategy, but it will also bring users a new printing experience.
Mobile phones have changed people’s lives, mobile payments, mobile travel, mobile social services... The life services provided by mobile phones have covered people’s “clothing, food, housing, and transportationâ€. This time, the innovative home WeChat print program brought by Epson started a new mobile printing model.
When you are still worried about the passage of time, it is better to use WeChat to “hold†time, taste wonderful moments and enjoy this new year!
When the ink tank type met WeChat, the new year has a new game
WeChat New Year, online red packets, has gradually become a new way for people to spend the New Year. While people enjoy the convenience of WeChat, they have unknowingly played down their affection. Imagine sharing your pre-printed photos with each family member or friend at the moment you meet your friends and family. Can you surprise and touch them?
This time, Epson’s home WeChat printing solution for home users has completely freed people from distance restrictions. This kind of WeChat printing new gameplay, as long as you have an ink cartridge printer, and install "very good printing" software in your computer, you can print your mobile phone anytime, anywhere, so that printing becomes more convenient. With the popularity of smart devices, printers are no longer a father's or mother's patent. Children and the elderly have become printer users. For them, the home WeChat printing operation is simple, so that each family member can easily participate. At the same time, it is also a “catalyst†for close family and friendship. Friends and family can use WeChat to share photos from mobile phones to make printing more happy.
Media live experience home WeChat printing solution
On the scene of the communication meeting, the media enthusiastically experienced family WeChat prints, used baby photos, personal photos, and landscapes taken during the trip to create a variety of DIY New Year calendars. At the same time, they were full of warmth. This new year of new games has become a new way of life!
DIY New Year's desk calendar makes life more innovative
Technology + Localization Innovation Low Carbon Life
Since its launch in 2011, Epson ink cartridges have gradually gained high recognition from Chinese users. They have not only entered millions of households, they have released the printing needs of consumers, they have also been widely used in the office industry, and the market performance has been extraordinary. According to IDC data, as of the third quarter of 2016, the cumulative sales volume of ink cartridge printers has exceeded 16 million units globally, and China’s market share has increased to 35.2%. The inkjet market has the largest market share. It is expected that as of the end of 2016 fiscal year, The cumulative sales in China will exceed 3 million units.
Epson Product Managers Share Inkwell Sales with the Media
Behind the achievements, on the one hand, Epson’s strengths in “provincial, small, and sophisticated technologies†continue to develop. On the other hand, Epson adheres to the strategy of “technology and localization†driven by the DNA of “innovation and challengesâ€. Explore the needs of Chinese users, with the concept of “customer firstâ€, continue to provide users with innovative products and solutions.
In addition to providing innovative solutions for home users, Epson also brings innovative solutions to SME users. For example, the printing demand of enterprises is continuously subdivided. Epson introduced the A4 black and white wireless business ink cartridge printer M105/M205, which not only meets the requirements of the print load, but also takes into account the cost, with large-capacity integrated ink tanks and new commercial-grade pigment inks. The perfect combination of high-quality mass printing, with zero-ozone emissions, high efficiency, stability, and high-quality printing, has become a new choice for office equipment for small and medium-sized enterprises.
Epson (China) Co., Ltd. Senior Director Wang Jincheng accepts media interview
Challenging with challenges and daring to innovate, Epson adheres to the strategy of “technology + localization†to create more suitable products and solutions for Chinese users and create a green and environmentally friendly working environment. In the future, Epson will continue to explore the needs of Chinese users, bring more surprises and moving products and services to users, and become an “indispensable enterprise†in society!