In the past, when purchasing furniture and building materials, people generally only went to the store or participated in some group buying activities to purchase products directly. Today, such shopping channels are far from meeting the needs of many consumers. After entering the Chinese market with its unique characteristics, IKEA stores quickly have a group of loyal fans of IKEA. Many consumers in different places are rushing to buy products from IKEA, and IKEA purchases are quietly emerging.

Stylish and practical

Satisfy life

It is understood that IKEA currently has 13 stores in mainland China, located in Beijing, Tianjin, Shanghai (three), Guangzhou, Chengdu, Shenzhen, Nanjing, Wuxi, Dalian, Shenyang and Ningbo. Ms. Yu told the reporter that she likes the style of IKEA very much, simple and without losing quality. In the IKEA store, from small knives, forks, cups, to wardrobes and beds, all the needs of consumers can be met. Ms. Yu said that the IKEA stores near Yantai are Beijing and Dalian, but they are closer to Dalian from the distance. When she bought furniture for the new house, she chose to go to Dalian to purchase, but compared with the Beijing IKEA that she had been to, the type of Dalian was still less.

Big love IKEA style

Push IKEA day trip

Is IKEA more liked by consumers? According to Ms. Yu, the curtains, sofas, coffee tables, four-piece bedding, and small kitchen items are basically scoured from Yijia. At first, I chose to listen to friends. I occasionally went to Beijing. When I got there, I liked IKEA. Ikea's things are simple and beautiful, and the styles are also very good. It is cheap and good, and it is not enough to stroll around. After the renovation of the new home base, Ms. Yu went straight to IKEA to purchase, and many of her friends around her. In addition, the reporter learned that travel agencies in many areas also launched a line of Beijing IKEA day trips in a timely manner, which is very popular among consumers.

The owner has no time

IKEA purchase rises

Not everyone can go to IKEA to purchase in person, just like a woman. Ms. Zhang told the reporter that because she was busy at work, it was difficult to take time to buy it herself, but she liked the things of IKEA too much. She searched for the purchase on the Internet. At the beginning, she was worried about the quality and service of the purchasing products. Later, I tried it and found that the things I bought are all good. They are basically authentic IKEA. The price is a little more expensive than IKEA. It is very worthwhile, so the things at home are basically on the Internet. How hot is IKEA purchase? The reporter entered “IKEA Purchasing” on Taobao, and the related baby was found to be 198,100 pieces.

Be careful after sale

Purchasing is a personal behavior

The quiet rise of IKEA purchase also indicates the diversification of the industry's sales channels. Purchasing can effectively spread the brand of the store quickly, but there are also disadvantages. On the one hand, the purchaser can effectively spread the goods, which can promote the expansion of the corporate brand. On the other hand, the purchaser cannot guarantee the after-sales service of the goods, and if a problem occurs, it will damage the brand image of the company. At present, the purchasing industry is still in a gray area. In the face of purchasing, the store is also troubled. IKEA purchasing is a personal act and has nothing to do with IKEA. If you choose to purchase to see the details of the required products, so as not to buy the wrong.

Purchasing

Request an invoice

A very important aspect of home products is after-sales service. Many online shopping stores cannot provide after-sales service, so purchases should be cautious. In addition, the sellers engaged in purchasing are mixed, it is difficult for consumers to distinguish whether the goods they purchase are genuine for the store, and many sellers who are engaged in purchasing cannot provide shopping invoices to consumers, which makes it difficult for consumers to defend their rights once the product has problems. Consumers must ask for an invoice for IKEA products purchased through the purchase route. As long as you have a regular IKEA shopping ticket, you can enjoy the after-sales service.

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