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According to data released by the Ningbo Printing Industry Association at the beginning of the year, there were more than 2,950 printing companies in Ningbo in 2011, with an annual output value of 25 billion to 26 billion yuan. According to the author's general estimate, there are no more than 10 digital printing companies in Ningbo, and the annual output value does not exceed 100 million yuan. Looking at the global market, as early as 2008, digital printing accounted for 22% of the global printing industry. Even with the global economic downturn in recent years, this figure is expected to reach 27.4% in 2014 (according to data released by PRIMIR, the US printing market and information research institute). The overall development level of Ningbo's digital printing industry is far from the world, and even many domestic first-tier cities have a short distance.
But the data is not all pessimistic. “As with other things that can be digitized, the digitalization of the printing industry is inevitable†(Indigo founder BennyLanda). From the perspective of the developed areas of the digital printing industry, it is also the potential and space of the digital printing industry in Ningbo. In fact, in recent years, the digital printing industry in Ningbo is also in full swing. Many digital printing companies have settled in Yucheng, and the installed equipment is also available from toner to ink printing machines. Superimposed digital fast printing landed in Ningbo in 2010, opened a second branch in 2011, and successively loaded into two HP Indigo digital printing presses, which became a short story in the industry.
Many newly established digital printing companies are accompanied by bitterness in market development. At the beginning of the day, customers have low recognition of digital printing, so the market is not mature. At the same time, market demand exists and the future development space is broad. This is a typical feature of the Ningbo digital printing market.
Analysis of Advantages and Disadvantages According to the "Ningbo Statistical Report on National Economic and Social Development of Ningbo City" issued by the Ningbo Municipal Bureau of Statistics, the overall national economy of Ningbo continued to grow steadily and rapidly in 2011, achieving a regional GDP of 601.848 billion yuan compared to 2010. The annual growth rate is 10%. Ningbo's economic growth rate in 2011 was higher than that of the whole country and even the developed regions such as Shanghai. The sustained and steady development of the macro economy has provided a moist soil for the development of the digital printing industry in Ningbo. In addition, the characteristics of Ningbo's economic development also make the author full of expectations for the development of Ningbo's digital printing industry.
Ningbo SMEs are economically active. SMEs not only occupy a large part of the Ningbo economy, but also a dynamic group, which is an important engine for stimulating the economy of Ningbo. As of 2011, the number of SMEs in Ningbo has reached 150,000, ranking first among the number of sub-provincial cities in the same level in the country. The activeness of SMEs is self-evident for the printing industry, especially for the digital printing industry, which is characterized by small-volume printing. The flexibility of SMEs also determines their flexibility in the demand for printed materials. At the same time, because of the factors such as scale and cost, the value of digital printing on demand is significant.
Second, Ningbo's manufacturing and import and export trade is relatively developed. The manufacturing industry has always been the pillar industry of the Ningbo economy. Statistics show that as of the end of 2010, the number of Ningbo manufacturing enterprises reached 68,392, accounting for 45.5% of the total number of enterprises. And in the past ten years, the number of new households has exceeded 4,000 each year, showing a rapid development trend. At the same time, Ningbo's import and export trade accounts for a considerable proportion of the overall economy. In 2011, Ningbo completed a container throughput of 14.5 million TEUs, an increase of 11.6% compared with 2010, ranking sixth in the world. The development of manufacturing and import and export trade has brought huge demand for sample printing of corporate brochures, product brochures and business cards. And more and more manufacturing, import and export trade companies are beginning to recognize that digital printing has no print requirements, fast delivery, more flexibility, and is more willing to choose digital printing to meet their printing needs.
Third, the regional government's policy support for cultural and creative industries. As mentioned above, although Ningbo is a historical and cultural city, its economic structure has always been dominated by manufacturing and trade. The cultural and creative industries started late and their development level is not high. But like the digital printing industry, Ningbo's cultural and creative industries are facing rare favorable conditions and development opportunities. In recent years, the Ningbo Municipal Government has issued a number of policy measures to support the development of cultural and creative industries, and to establish a number of industrial demonstration parks to encourage relevant enterprises to settle in. The special preferential policies include taxation fee reduction, financing guarantee, research and development institution subsidies, rent subsidies, and talent introduction. The development of cultural and creative industries will definitely bring more direct effects to the development of the digital printing industry.
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[ppzhan Abstract] With the development of science and technology, new technologies will emerge. Now digitalization has become the development trend of the printing industry, and China is developing in this direction. The development of Ningbo's digital printing industry started late, but the starting point is not low. Some digital fast-printing enterprises are not inferior to those in first-tier cities such as Shanghai.