Home store impulse clearance half price decoration company has been suspended

Before the Spring Festival, home stores have launched discount information, the biggest sales before the festival. On the other side of the decoration company market, it showed a deserted side, the renovation workers returned home, many renovation projects have been suspended, and the number of owners who come to the store for consultation has also decreased.

The person in charge of the decoration company said that the period before the festival is a relatively idle period of the year. The company can use this time to summarize the orders of the past year, make up for the shortcomings, and plan for the development of this year.

The insiders suggest that the owners who intend to decorate after the Spring Festival can order furniture at a low price before the festival, and negotiate with the decoration company about the renovation plan after the year.

â– Home store

Pre-holiday sales promotion promotions

Yesterday, Ms. Gao, who is buying furniture in Jane's home store, told reporters that the house began renovations in September last year and has been renovated. A leather sofa that was seen before the renovation was priced at 19,800 yuan. I have been afraid to start. I recently saw the special price of the sofa, and I quickly ordered it. "According to the original budget of 20,000 yuan, now I can buy a TV cabinet in addition to buying a sofa."

The reporter visited Huizhou Jinhaima Home, Guanghui Home CBD, Jianai Home and other brand stores, and saw various home brands launching “clearance samples” and “sample discounts” activities, with discounts of more than 50%. In the Guanghui home CBD store, the original price of a set of study shifts is 1980 yuan, and the price of clear samples is 880 yuan. In the federal Minnie store, a sofa with a price of 16980 yuan is sold for a special price of 8490 yuan; the original price of red apple furniture is 4300 yuan. Yuan's fabric sofa is currently available for as little as 2,980 yuan.

A brand furniture salesperson in the Jinhaima store said that the end of the year, the store launched a series of preferential activities, the volume of the first half of January this year has been the amount of one month in December last year.

According to industry analysts, there are two types of brands that have recently been discounted in home stores: one is a clear sample, and it is planned to change the appearance of the exhibition hall in the future; the other is to clear the warehouse, and the agent takes out the inventory and sells it at a low price. If the public does not mind if the sample is used in the home or in stock, this stage is a good time to buy cheap goods.

It is more difficult to ship before the year

Ms. Wu saw a set of children's kits at a children's brand in Jinhaima's home store. After paying the purchase price, the sales staff told the furniture that it would be delivered after the Spring Festival. This was also the case with the living room sofa purchased. “Don't the furniture be delivered for half a month?” This made Ms. Wu’s check-in plan before the Spring Festival had to be postponed.

The reporter visited a number of brand furniture manufacturers, asking when the fastest delivery time, most of the sales staff said that the order placed before the Spring Festival, delivery time is generally postponed until after the Spring Festival. "There are a lot of orders recently, and the goods are frequently transferred. The logistics vehicles are simply too busy. Plus the manufacturers are not in Huizhou, the products need to be in the field for a certain period of time, and it takes a while to ship them."

Industry insiders reminded that if you are eager to stay, you should ask the sales staff for delivery time before selecting the style to improve the purchasing efficiency, especially at the peak of the end of the year, and negotiate with the merchant before the order.

Because they want to get the goods before the Spring Festival, some citizens are willing to choose the "sample furniture" of brand furniture. Ms. Zhao recently bought a set of special samples of leather beds. Anyway, if the leather bed is placed in a new house, it will take some time to disperse the taste. It is better to choose the sample goods, the price is cheaper, and the time of the taste is saved.

Some sales staff told reporters that the sample furniture currently sold is sold at a discount price lower than the promotional discount, and most of the furniture is a new product listed in the second half of last year. The time spent in the exhibition hall is not long, so comprehensive consideration Its price/performance ratio is very high.

â–  decoration company

The project has been suspended

“Most of the projects have been shut down.” The main person in charge of Kolo Decoration Co., Ltd. told reporters that the decoration workers are mostly outside the province. At the beginning of this month, the decoration company will give a holiday in advance so that they can buy tickets in advance and return home. The decoration workers are mostly in the province, responsible for the finishing work of some renovation projects, and the large renovation projects are basically stopped.

There are also some decoration companies that have counted and recorded the renovation projects for the New Year in these days. A person in charge of a decoration company in Jiangbei introduced that in the case of the project that has not yet been completed, in the presence of the owner, fill out the “cross-year project closure record form”, indicating the progress of the five types of work of wood, tile, oil, water and electricity to avoid home improvement. dispute.

In most of the decoration company stores, the scene is also relatively deserted. “There are fewer people to consult and fewer orders.” The front desk staff of this home improvement company in Jiangbei told reporters that they can receive 7 to 8 consultation calls on weekdays. The owners of the interview project have two to three times a day. Recently, it has been deserted a lot.

Pre-holiday interviews are more detailed

“Because there are relatively few consulting customers, we have time to carefully consider the design plan of new customers. The details can also be discussed. After the Spring Festival, we will arrange the construction after the Spring Festival.” The responsible person of Kolo Decoration Co., Ltd. said that the company is also during this time. Adjust the company's management strategy and staffing. “I hope that by improving certain aspects, we can increase employee efficiency and order volume.”

“There are more concessions for the decoration at the end of the year.” The responsible person of Kolo Decoration Co., Ltd. told the reporter that the company has launched a variety of preferential programs, including the all-inclusive decoration plan for the whole year. The person in charge said that the price of the home improvement industry will be adjusted every year. At present, the cost of decoration labor is constantly rising. The minimum cost of the decoration master is 300 yuan per day. It is expected to continue to increase after the Spring Festival.

The person in charge suggested that the owners who have the need for decoration can take advantage of the multi-price concessions for the home decoration building materials at the end of the year. First, the decoration materials will be determined, because some materials may need to wait, and at the same time, many decoration companies can be found. Three.

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