The characteristics of modern packaging design: vitality and dynamic

An important design element in the packaging design of goods is the shape of the packaging. Like other principles such as architectural design and industrial product design, the box-shaped design of the package and the container design are all determined by its own function. According to the nature, shape and weight of the packaged product, the principle of three-dimensional structure is reasonably operated in solving the package's modeling structure, which is a more scientific design method.

The carton is a three-dimensional shape, and its unfolding process is a process in which a plurality of surfaces are moved, stacked, and folded to form a polyhedron. The surface in the three-dimensional structure functions to divide the space in the space, cuts, rotates, and folds the surface of different parts, and the resulting surface has different emotional expressions. The plane has a flat, smooth and concise feel. The surface is soft, gentle and elastic. The simplicity of the circle, the fullness of the circle, the strictness of the square, and the dignity... These are exactly what we must consider when we study the structure of the carton.

The study of polyhedrons in the three-dimensional structure is to find the regularity between the polyhedron's surface and the surface, and to explore the relationship between the change of the surface's surface and the material's strength. For example, the surface bonding is usually connected by point, line, and Face-to-face three ways appear in the lid, box body and box bottom structure. Taking the bottom of the box as an example, the bottom part of the box is the part that can bear the weight, the most influencing factors such as pressure, vibration, and drop. It is more suitable for the surface connection, and uses the method of mutual binding and locking on each side to firmly seal the bottom of the box. forming. This structure can package a wide variety of products, mostly small and medium-sized bottled products.

In addition, the six basic geometric shapes of polyhedrons and their variants have similarities and similarities in the actual life with the complex and ever-changing external appearance of commodities. The carton packaging structure should give full play to the molding characteristics of polyhedrons in the function and characteristics of the goods, and skillfully use the body language to express the characteristics of the goods and the beauty of the packaging. At present, many food packaging on the market, the molding of the outer packaging box is based on the definition of Plato or Archimedes in the polyhedron, and each side composed of repeated shapes is made of different shapes and combinations: the more faces are combined, the more The closer to the sphere. Such as Japan's "chocolate" packaging, its appearance just corresponds to the definition of Plato sphere, from the same regular triangle cardboard folded after interpenetration, surrounded by a positive octahedron, the seal using a simple and simple silk rope skillfully Connected from 8 sides, it plays a role of solid function and the style is Japanese style.

Packaging design is also an abstract form of language expression. How to use abstract language to express the artistic appeal of packaging design also requires the aid of three-dimensional composition.

1. Vitality - The forms we study are themselves in a static state, and many of them are aesthetically pleasing to people with their vitality. We should absorb the spirit of expansion and extension in the natural form and creatively apply it to the packaging design.

2. Motion—It means good qualities such as development, progression, and balance. It uses “gradient” methods to form visual spatial changes and form a “moving composition”. In the design, it usually relies on the curve and the body to rotate in the space.

3. Body Sense - Refers to the psychological feeling that body mass brings to people. The key to designing is to deal with the different forms of the same volume in different ways to express different psychological implications. The use of local reductions, additions, turns, and buckling can all reflect better results.

4. Feelings of Depth - There are many forms of depth perception in the natural form that can be intriguing. Depths can be represented in abstract shapes such as contrast and harmony, rhythm, and rhythm.