1. Simple: The image and color must be simple and clear (that is, simple).

2. Unification: The shape and color of the poster must be harmonious and must have a unified coordination effect.

3. Balance: The entire screen needs to have a sense of power and balance.

4. Sales Focus: The constituent elements of the poster must be simple and simple, try to focus on performance

5. Surprise: The poster should be surprisingly innovative, both in form and content, with a powerful surprise effect.

6. Skills: Poster design requires a high level of performance skills. Skilled performance cannot be neglected in drawing or printing.

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