Dog Bath Foam. Dog Bath Foam DongGuan Lucky Pet Products Co., Ltd. , https://www.dgpetproducts.com
1. Application in the commercial field The development and application of personalized printing are closely related to the commercial activities of a country, people's living standards and consumption levels. Therefore, the application of personalized printing in foreign countries is more extensive than that in China. There are also many varieties, such as company annual reports, CI design manuals, product promotion flyers, restaurant menus, table cards, traffic permits, access signs, anti-theft license plates, greeting cards, badges, invitations, direct mail advertisements, etc. Even the packaging of some products has been labeled with personalization. Some of the above-mentioned printing products only print one copy, which is more than a few dozen or hundreds of copies. Therefore, some people even called such a small number of printed products. For short prints.
2. People's life With the digital printing equipment entering the Chinese market, in recent years, personalized printing has quietly emerged in China. For example, personalized card, some units often need to print some representative badges, badges, and some clubs often want to print membership cards. The number is tens of copies, and there is only one copy. Personalized printing can print such products anytime, anywhere. Personalized printing is being applied in China, and personalized printing can be printed at the fastest speed, in the shortest time, according to the number of customers' needs.
Application form:
1. Vendor-Driven/Push-in Marketing For example, traditional direct mail began using personalized digital printing technology. In commercial applications, such applications are in the early stages of the user's purchase process, and their purpose is to attract the interest of potential customers. The value of personalized printing is that it can provide more relevant content to the individual, which can attract more attention from the reader than the traditional “everyone else†email method. In the past, the response rate of such emails was only around 2%. After using personalized printing to provide content more appealing to recipients, the response rate increased by 10 or even 20 times. Such personalized printing projects are mainly to find sales leads, promote direct sales, establish stronger customer relationships, promote and enhance brand trust, and ultimately retain customers. At present, this marketing method has been adopted by automobile manufacturers/distributors, insurance and financial service agencies, medical/medicine, and even crop seed manufacturers and retailers.
2. Customer-driven/pull-out marketing This type of personalized printing program or project allows customers to request specific information about the product they are interested in, thereby supporting the customer's buying process. The reader has read general materials and expressed interest. The manufacturer further provides personalized documents according to the requirements of the customers, prompting the reader to make further purchase decisions. Through a customer-driven, personalized printing process, vendors can better understand and provide what customers want to know. Such personalized printing projects can provide customers with timely information on specific products or services at reasonable cost and can develop new market opportunities. For consumer product manufacturers, tourism agencies and digital printing providers are attractive.
3. Printing of bills and transaction orders This is a data-oriented application. Transaction documents include credit card bills and bank investment statements. Typically, some or all of the data in a personalized form is filled in during the printing process. Personalized printing can reduce process costs or manufacturing costs, and ensure print consistency and accuracy of content and data, which can improve the efficiency of print communication. Companies interested in this include insurance companies, banks, and other similar institutions.
4, data-driven order printing (including some on-demand printing)
Printed documents or prints are sent directly to the person who ordered them. Its value lies in the fact that it can satisfy more emotional factors and more special individual needs, such as printing personal photo albums or individual essays.
Application range: