Three-dimensional structural art appeal in packaging design

The three-dimensional structure is an abstract form. In addition to its full use of morphological elements, it can also express artistic appeal from the following aspects.

(1) Represents vitality

All things with vitality, such as plant germination, flower buds, flowering, lively images of babies, athletes' bodybuilding postures, etc., all give them a sense of beauty with their vitality. The packaging styling that we exhibit is itself in a state of rest. Therefore, we can only seek out the source of vitality from a large number of relatively static postures of beautiful plants, animals, and people. This kind of performance is not the appearance of imitation, but rather captures the part of the natural state that fully reflects vitality, expands, extends, and creatively uses it.

(2) Pursuit of sports

The form of sports is particularly eye-catching. It means the spirit of advancement, development, progress, and fight. However, the shape of the package itself is still, how to reflect the sense of movement in the package shape, which is deliberately pursued in the three-dimensional structure, generally can use the "gradient" method to form visual time changes, can produce a dynamic feeling, also It can be obtained by rotating the curve and body in space. The "movement" mentioned here is a moving feeling, not an actual movement.

(3) Reflecting the sense of depth

There are many forms of depth in the natural form that attract people. Such as overlapping mountains, housing levels and so on. How to embody the sense of depth in the package shape, how to make the abstract form reflect the sense of depth. Generally, it can be used in the form of body, color, material, etc. to reflect the deep sense of moving.

(4) display volume

The sense of body mass refers to the person's psychological feelings. The same body mass form can give people a different sense of body mass. Body mass can give people a sense of health, strength, solidity, firmness, and resistance to external pressure. It can also give people a sense of weakness. , thin, sick feeling. In addition to the sense of volume that can be produced by the form, the use of materials, colors, luster, and other means of treatment, can form different psychological feelings, size, height, strength and weakness. The thick, dark, dark and shiny material feels strong and heavy. On the contrary, it feels light and weak.

Source: Feilang carton design