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The network in the network economy is a digital network, which is the integration of information and networks. The network economy includes network trade, internet banking, network companies, and other business-related network activities. It also includes economic activities such as network infrastructure, network equipment, network products, and the construction and production of various network services. In other words, the network economy is a network industry closely linked with e-commerce. Enterprise e-commerce is an important part of the Internet economy, and it is also a manifestation of the implementation of the information superhighway.
I. Informatization is the only way for the development of printing enterprises
Informatization is the basic driving force for the development of science and technology, and it is also an important support for the development of high-tech industries. The infrastructure construction of the information industry, and the construction of an information harbor (digital harbor) has effectively stimulated and promoted the development of related industries. The printing industry is no exception. . Informationization will certainly become a huge and irreplaceable new economic growth point in the 21st century.
Enterprise informatization refers to the modernization of communication, computerization and network technologies of enterprises, and is an important part of social informatization. The age of social information is the "bit age," and the era of information is the era of digitalization.
The construction of the information superhighway indicates that mankind has truly entered the information age. The Internet has infinitely expanded the space for information, and has also infinitely expanded the space for us to survive. Information technology has changed the global economy. The Internet and the WTO are linking the world together. Make the knowledge economy come into its own.
Digitization and networking mean converting any form of post-information—text, audio, and image—to binary digital languages ​​0 and 1. Digital technology can transmit from one corner of the globe to another in the speed of light at an unlimited speed. The transmission capacity is more than 100 times that of today's power transmission. Calculating the transmission of 1 billion bits of information per second means that more than 60 million Chinese characters can be transmitted per second. The 8th edition of the People’s Daily contains about 100,000 Chinese characters. Therefore, such a high transmission speed means 1 second. Zhong Zhong can complete the transmission of the "People's Daily" information for the past two years. If it is used to transmit color television programs, each channel needs 6 million bits/second transmission capability, so it can transmit 160 channels of color television programs at the same time. The successful information transmission capacity in China has reached 40 billion bits/second, equivalent to 2.5 billion Chinese characters per second. In the digital network, information resources have become "public facilities."
As the Internet is accelerated by relying on ever-increasing bandwidth, the ability of PDF to transmit digital information is accelerated. The printing industry has eliminated geographic boundaries and language barriers. From the west side of the global village to the east via the Internet, E-mail, etc., it can be reached within a short time and has become a reality. The distribution of the services of domestic and foreign publishers, newspapers, and printing plants has become the development and extension of post-interest network technology, and it is an inevitable development of the information age.
Second, e-commerce is a tool to improve the efficiency of the printing industry
Comrade Jiang Zemin pointed out: "E-commerce represents the direction of future trade development."
With the advancement of informatization, EDI's E-commerce has entered the practical stage and has been widely used in the field of international trade. E-commerce has been listed by more and more countries as the focus of information construction and has become a new growth point for the information industry. The e-commerce negotiated by the World Economic and Trade Organization is Internet-based e-commerce, that is, Internet business. Therefore, the Internet market will become the main place for global business activities.
Enterprise e-commerce is based on advanced information technology, using the Internet to transform traditional business and production processes into a highly automated business and production process with optical and electrical information carriers. It uses a high-speed information network to expand the production and management of printing companies from the inside to the printing industry, enabling printing companies to obtain timely information about businesses, as well as materials related to paper, PS, and other material procurement. This can not only achieve remote printing, but also Make full use of the design capabilities and production capabilities of other printing companies to outsource and co-organize products to improve product quality and corporate image.
Business-to-business e-commerce is often referred to as the "BtoB" approach. It is the use of electronic information technology, Internet technology, and modern communication technologies. It fulfills all the transaction activities and administrative operations completed online between merchants and customers in accordance with established principles and management practices. process. Its impact on printing companies mainly manifests as follows:
(I) Changing the competition mode of printing enterprises
E-commerce will greatly change the company's living space. It can provide enterprises and customers with more choices and opportunities for market development, and promote the ability of enterprises to increase innovation, develop new products and provide new services, and expand the company from the conventional methods of competition to invisible virtual competition space.
(B) Changing the Competitive Foundation of Printing Enterprises
The most significant manifestation of e-commerce changing the foundation of corporate competition is changing transaction costs. It has the characteristics of high one-time investment (initial cost) and low variable cost, so that the larger the annual transaction volume, the more customers of printing companies develop e-commerce, the easier it is to obtain benefits and competitive advantages. At the same time, e-commerce has changed the scale of printing companies on the basis of competition. For example, in the traditional sales channels, the competitiveness of large book sellers and small booksellers varies greatly. But in the e-commerce, the competition between the two scales becomes almost insignificant. Similarly, e-commerce for large, medium and small print companies can provide almost equal business opportunities.
(III) Changing the Competition Model of Printing Enterprises
The experience of online book purchases shows that online companies provide customers or readers with a full range of books, newspapers, discounts, flexible conditions, reliable security, and a friendly interface, so that the efficiency of online bookstores will continue to increase. With the increase in e-commerce activities, " "Logistics" company's distribution, printing companies will also benefit from. At the same time, e-commerce provides printing companies with a virtual space for comprehensive display of products and services. It can also display enterprises in an all-round way through “i.VIS†(i. VIS) and expand the business of enterprises, thus improving the visibility and business reputation of printing companies. , Change the corporate image and improve the competitiveness of the company.
The Internet has unlimited business opportunities and the prospect of e-commerce is attractive. In order to welcome the arrival of the global economic informatization and accelerate the development of the national economy informatization, the state uses the "Gold Trade Project" as a series of "golden characters" -
China’s e-commerce program has made remarkable achievements. In March 2000, China's first western e-commerce port, jointly established by China and the United States, was launched to provide a full-coverage e-commerce platform for the 12 provinces, autonomous regions and cities in the west. In April 2000, the state put into operation and launched an e-commerce pilot project in 6 provinces, autonomous regions and municipalities such as Hainan. At the end of June 2000, there were more than 2,000 websites for e-commerce nationwide. At the end of 2001, there were more than 240,000 websites nationwide, of which corporate websites accounted for 77.8% of the total. At the end of June 2001, the number of people online reached 2650
More than 10,000 people have reached more than 33.7 million at the end of the year. In 2000, the transaction volume of e-commerce in China was 800 million yuan.
In 2002, it will reach 10 billion yuan.
At present, promoting the informationization of the national economy is important for printing companies to seize the opportunity to join the WTO, overcome the incompatibility with the WTO, highlight service and efficiency, and build international competitiveness. From a national perspective, the key is to do a good job in the three aspects of enterprise informationization, financial e-commerce, and e-commerce. The relationship between the three is: the enterprise information is the foundation, financial electronic is the guarantee, and e-commerce is the core. Therefore, printing companies should regard the development and promotion of the implementation of e-commerce as an unshirkable historical responsibility of the company.
Third, the Internet's role in the development of printing enterprises can not be ignored
In the information age, printing companies access the Internet is the most important means and means of modern printing companies' production and marketing operations, and is a prerequisite for the promotion of e-commerce.
The Internet is currently the world's largest computer internetwork. It is a collection of computer networks that use the Internet Protocol (IP) to connect and transmit information over the world. Among the 256 member states of the United Nations, more than 180 countries and regions have joined the Internet.
From the current global e-commerce development, it is expected that in 2003, its trade income will reach 3.2 trillion U.S. dollars.
In 2004 reached 7 trillion US dollars. According to incomplete statistics, 60% of companies in the United States, 80% of medium-sized enterprises, 90%
The above large-scale enterprises use the Internet to carry out extensive business activities. The advantages and benefits of the Internet have generally been recognized by the international community and have contributed to the global economy.
The Internet economy that is promoted by the Internet to promote the progress of human society and enterprises to increase profits is recognized by the international community. From the following six points, it can explain the multiple benefits that the Internet has produced for enterprises.
(1) The Internet has brought about cooperation and competition strategies and created a virtual operating platform
The Internet provides enterprises with information exchange conditions, enabling companies to apply "electronic data exchange systems" or "production, financing, and operation support integrated information systems" through the Internet, and realize data exchange and information sharing with suppliers or partners, thereby integrating The cooperative community's resource competition strategy also enables the smooth implementation of the company's virtual operating model.
(B) The Internet has brought direct contact between companies and customers and provides through-train services
The Internet provides a two-way communication channel between enterprises and customers. On the one hand, customers on the global network can always know the company's products, obtain information services, purchase products or feedback; on the other hand,
The company immediately grasps all kinds of customer information, establishes direct contact and interactive communication between the two parties, thereby bringing closer the physical distance with customers, and directly providing products, services and related information to customers, reducing sales costs and costs.
(III) The Internet provides innovative platforms for enterprises and provides integrated services
With the help of digital information, companies can provide more products or services to their customers and integrate products, services, and information, and innovate service functions and select the best service channels if actual costs do not increase substantially. To meet a variety of customer needs.
(4) Internet provides equal opportunities for enterprises to participate in international markets
The Internet provides equal opportunities for large, medium, and small companies to introduce products or services online, sell products to the world, and let the world recognize companies and companies. Because in the virtual space, companies are not big or small.
In the era of economic globalization, enterprises must compete with each other in order to survive and develop, and they must integrate with the international community. Foreign companies have achieved certain benefits through the Internet. Clinton said: "In the 21st century, we can achieve many of our prosperity on the basis of various innovations in the Internet in a way that most of us can't even imagine now." British Prime Minister Tony Blair said: "The companies that do not use the Internet will face the danger of failure!" July 22, 1999
The "Okinawa Charter of the Global Information Society," which was issued by the heads of the eight heads of state in Japan, states: "The ICT is 21
One of the most powerful driving forces for social development in the 21st century is that its revolutionary development has not only greatly affected the way people live, study and work, but is also rapidly becoming an important engine of world economic growth. "So, for the CEO of the printing company, for the enterprise information, e-commerce, take the road to the Internet,
It is the choice of the icing on the cake.
4. Actively create conditions to make e-commerce a new economic growth point for enterprises
Today's information technology is an important factor in the development of the network economy.
The speed of the information technology revolution in the world today can be described as dizzying. The emergence of high-tech electronic technologies has continued, and the resulting Internet economy has greatly accelerated the process of e-commerce and economic globalization.