In May 2000, before and after the Yuzhu Mountain peak, I was working on a new packaging design for the Xili tobacco at the Shenzhen Cigarette Factory, which started to have an intuitive understanding of the tobacco industry.

From Muztagag in 2001, he chatted with some mountain friends about the prospect of sponsorship in the future. At that time I immediately thought of tobacco.

The current status of the domestic tobacco industry in these years is: restricted by laws and policies, narrower channels for information release; regional branding is serious; industry scale is large—the profits and taxes of various industries in 1999, tobacco ranks second, second only to IT Appliances; industry profits are high.

However, the tobacco industry eventually met with mountaineering, but also waited until the second half of 2003. One inevitability here is that the enormous social impact of the 2003 Everest climb has suddenly turned the hobby of mountain climbing into a topic for the entire community.

The nature of capital is profit-driven. Without the publicity benefit brought about by the public’s strong concern for mountaineering, there will not be a large investment in mountain climbing and good days for mountaineering. Here more or less benefited from the May Everest campaign, CCTV reports and Sohu sponsorship.

However, the tobacco industry still has its prominent place - it is big. In 2003 Everest, Sohu sponsored 1.2 million; in October Haba, Hongta Group made more than 3 million; this time overseas climbing, good days sponsored 2 million. A preliminary statistics of the direct commercial sponsorship of domestic mountaineering for the whole year this year, the tobacco industry accounted for 60% of the share.

The late Chairman of the China Mountaineering Association, Mr. Zeng had a famous saying: "When people meet with the mountain, there will be a miracle."

Then, when the tobacco as a capital and the folk mountaineering

From: Mountain Forum

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