The printing market is gradually becoming more diversified and individuated. The demand for corporate bids, project books, leaflets, and personal prints is growing. The traditional printing methods can no longer meet the demand. Digital printing has emerged as a result. Digital short-run printing is relative to traditional offset printing. Today's traditional offset printing has achieved a high degree of both printing speed and print quality, but due to the high cost of plate making, it has a relatively high limit on the number of prints. In today's highly commercial development and the promotion of personalization, the number of prints and varieties printed on demand has become a variable. Without reducing quality, flexibility has become another important indicator of market competitiveness. Digital short-run printing As a new printing method was born.
At present, with the rapid development of laser printer technology, it is possible to obtain digital short-run printing capabilities at a lower cost of ownership. Some color laser printers have become short-run printing devices in terms of print quality, print load, media compatibility, or printing cost. An important member can make more print service providers and companies easily enter the hall of digital short-run printing.
Innovative print service methods For many domestic color output centers, China's printing market has a large capacity, and the potential for industry growth is also large. It will inevitably require them to be more flexible and efficient in their operations. Therefore, they are interested in digital short-run printing equipment. The application has also come to the forefront.
High-performance color laser printers have excellent printing effects, low printing costs, high throughput, and high cost performance. They not only meet the needs of customers in terms of print quality and versatility, but also can be integrated The efficiency results in satisfactory results for the user; for the output center, since the digital short-printing solution with the core of the color laser printer has the characteristics of small investment and flexible solution, color laser printers are increasingly being printed by service providers. The application has become an important means for business innovation and business development.
Print service providers with digital short-run printing capabilities will greatly increase their business content and achieve new business models, including transaction prints, business prints, conference prints, and personalized prints tailored to individual needs. . For users who accept output center services, they can therefore get better service and higher efficiency. Compared with traditional offset printing, digital short-run printing has the characteristics of “immediate and desirable, on-demand printing, electronic service and cross-media services, and variability of printed materials”. The process is very simple, the printing cycle is short, customers will not be placed outside the production process. For short-run, on-demand, personalized and variable data printing applications, digital short-run printing is much better than traditional printing.
Since the introduction of the HP ColorLaserJet 9500 color laser printer, the A-output center has begun to undertake more types of printing services. The following is a brief introduction of several users' service experiences.
Menu printing. The exquisite degree of the menu directly reflects the grade of the dining place. For the detailed text introduction, the appendix has a more distinctive menu of photos, and the diners will have a deep impression. This will not only have the effect of further publicity, but will also bring long-term stable customers to the hotel. Therefore, the hotel operator Mr. A spent a lot of thoughts on the production of recipes. The previous situation was that the printing factory could not undertake due to the restrictions of the printing quantity, and the method of outputting the center using ink jet proofing was expensive and could not do any postpress processing. . In the A output center, with the rapidity and high quality of the HP CLJ 9500, from the physical photographing, design production, to the output and postpress processing, in less than a day, Mr. A completed 15 recipes. This is thanks to the wide range of paper applications for the HP CLJ 9500, including 64-220 g-grams of printed and specialty paper, and the printed documents can be adapted to various finishing operations such as hot stamping, squeegeeing, glazing, laminating, embossing Such crafts can make the dishes more upscale and delicate.
Architectural renderings. The architectural rendering is the most intuitive embodiment of the designer's own design style and philosophy. The quality of the rendering is directly related to the success or failure of the design scheme. The meaning of the scheme is self-evident. The architectural rendering is also a time-sensitive print, usually no more than a hundred or less. When digital printing has not yet been popularized, Ms. Yin's renderings can only be printed by ordinary home inkjet printers, but there are disadvantages such as high cost, slow speed, poor accuracy, and inconsistent color, which results in serious distortion of the renderings. In the A output center, Ms. Yin uses the A3 output capabilities, precise printing effects, and outstanding performance indicators to solve the output problem of architectural renderings.
The leaps in independent printing capacity for large and medium-sized enterprises, always pay attention to the improvement of internal and external operational efficiency of enterprises, and attach importance to greater and more market competitive advantages through the use of new technologies and new equipment; self-digital short-run printing, not only with digital The interlocking office can also achieve greater flexibility and faster market response. Therefore, after the large and medium-sized enterprises have digital short-board printing capabilities, their corporate strength will also appear dominant and invisible.
For large and medium-sized enterprises, economical and practical digital short-run printing equipment can make the company's independent printing capabilities by leaps and bounds. In the past, the business that had to rely on printing outsourcing was not only self-contained, but also had capabilities beyond traditional printing: such as high flexibility, variable data printing, which could not be solved by traditional printing; timely correction of printing errors, and traditional printing found errors It is necessary to reissue the film and reprint it; printing a large number of products with a small number of prints is more difficult to solve with traditional printing, and the cost is extremely high. In business communication, enterprises have to increase their own image and win more sales opportunities. There are a large number of short-term and flexible quantities. Business documents that do not need to be printed need to be exported. Examples include promotional pages, effective samples, manuals, and training manuals. With the characteristics of on-demand distribution, communication and sharing, the company's ability to obtain digital short-run printing capabilities will be reflected in many aspects.
With the development of China's economy, digital short-run printing will become one of the mainstream methods for business-to-business printing. Color output centers with production printing as the core and enterprise applications featuring independent printing will be very useful for digital short-run printing. In the future, high-end color laser printers, as the mainstream equipment for digital short-run printing, will surely become increasingly popular products. Digital short-run printing will also be deeply rooted in China.

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