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I very much agree with this friend's point of view, because some of the current over-packing of goods has become more and more serious, and some companies even "work hard" on the packaging, or package their own weight as a product of "net weight", especially food less children's food, Its packaging often makes people laugh and laugh. The author's children are 5 years old this year. It is common to buy children's food. However, often a large package of children's food is brought back. The children finished eating in less than a few days. The reason is that the packaging is too large and the contents are too small. 1/3, some packages also contain toys, which not only contaminate the food and cause unsafe hidden dangers for children, but also the weight of this toy also accounts for the "net weight" of the product. The “baskets†and “small baskets with large objects†thus packed not only waste the packaging materials, but more importantly, increase the production costs.
As we all know, food and other commodities must be properly packaged. Under normal circumstances, packaging must play at least three roles: First, the protective effect, so that the goods are not contaminated, damaged, especially food packaging, but also to play a fresh, sterilization , extend shelf life and other effects; second is the display effect, many products in the market are the same type, and many manufacturers, the same type of product only through the colorful appearance, patterns, trademarks of different display products; three is the landscaping Inducing effect. "America's heart is known to everybody." Commodities, like people, are beautifully packaged, not only beautiful and colorful, but also attract consumers' favor and favor. They then receive attention and recognition and eventually induce consumers to go. buy.
From this we can see that the importance of packaging is evident, but at the same time, some products have become increasingly over-packed and have aroused strong consumer dissatisfaction. Nowadays, in various major shopping malls and supermarkets, various types of goods that are “fattened†by the outer packaging can be seen everywhere. The author sees a ginseng mushroom called a gift pack in a large supermarket. It looks like it is larger and lighter. Can be opened, only to know that there is only some thin ginseng sheet near the packaging machine 'target = _blank> transparent film, the inside of the plug is 20 times more than the ginseng piece of waste paper. According to the person in charge of the supermarket food department, there are two large boxes of black sesame paste and walnut powder, which contain 6 small boxes, each containing 8 filled small bags, and 8 The black sesame paste and the walnut powder in the sachet need only be packed into two pouches. This kind of packaging and such a commodity cost tens of yuan per bag. This is called the consumption of the ordinary people or the consumption of products inside?
According to the author's investigation and surrounding friends and family, when purchasing some commodities, they no longer look at large packages, but instead focus on small packages that are affordable, large, and compact. Some shopping malls and supermarket owners also reflected that some packaging is now empty and no one really cares about the real household consumption. They have also reduced their purchase volume. Imagine overpacking the goods and using packaging as a “basket†to ultimately keep consumers away from you. . Therefore, the author appeals that those companies that regard packaging as “baskets†should change their concepts as soon as possible, preferring to raise the prices of their products, packing up the products in the packaging, and do not sing “empty city plansâ€, so that the packaging can be done properly and reduce excessively. Packing, packing more products, allowing consumers to benefit from it, will always be optimistic about you.
A friend of a packaging design company engaged in professional packaging design frankly told the author that the packaging is decent, just right, do more with less, the product sells well; on the contrary, excessive packaging, often self-defeating, especially the packaging as a "basket" will eventually make the packaging The "pot".