Talking about the Lack and Disadvantages of Custom Furniture

The social division of labor in the furniture industry has not been completed, and it has not been able to produce a large furniture enterprise group or a large furniture sales platform. It can take time to complete the subdivision of the furniture through the extensive integration of resources. Customized furniture at the cultural level on the market provides mostly targeted solutions, but in a strict sense this is not a true customization. There are still many pain points in the custom home. There should be two forces in the real estate enterprise and the network platform to participate in the furniture market, in order to go deep customization. In this article, we would like to share with you the current lack of quality, customization and niche customization of the custom furniture market. Carrying on the good, removing the difference, plus the custom furniture in the stock, is the custom furniture look that the market needs.

The social division of labor in the furniture industry has not been completed, and it has not been able to produce a large furniture enterprise group or a large furniture sales platform. It can take time to complete the subdivision of the furniture through the extensive integration of resources. Customized furniture at the cultural level on the market provides mostly targeted solutions, but in a strict sense this is not a true customization. There are still many pain points in the custom home. There should be two forces in the real estate enterprise and the network platform to participate in the furniture market, in order to go deep customization. In this article, we would like to share with you the current lack of quality, customization and niche customization of the custom furniture market. Carrying on the good, removing the difference, plus the custom furniture in the stock, is the custom furniture look that the market needs.

Lack of custom furniture

First, in-depth solutions at the cultural level

Customized furniture at the cultural level on the market provides mostly targeted solutions such as European, Chinese, Mediterranean, Japanese and Korean, and British. If you follow this modularity to cut the market, many custom furniture is only size-adjusted within the scope of such a large module, strictly not true customization.

The cultural level of customization we refer to is based on the values ​​of consumers to extract the cultural category that we aspire to. In this category, we offer a variety of resource choices, and consumers choose specific resources. The adjustment of size is actually the last and least important. Category. This is very demanding for enterprises. It requires a deep understanding of the various cultures of the humanities and society, as well as a flexible grasp of the minds of consumers and innovation. Therefore, this model is not much in the market. There is a “Jiajia Furniture” in Jinan, which can provide solutions without any detail in the new Chinese culture category. Even so, they are only within the scope of the new Chinese culture.

Second, absolutely customized solutions

At present, most of the customized models that can be done in the furniture market are still in the stage of “providing multiple options”. For example, there are more than 20 types of curtains, how many kinds of carpets are provided, and how many kinds of plates, designs, and the like are provided. Still providing a variety of options, is a custom model led by the seller.

The “absolute customization” we proposed is a buyer-led customization model. Many people think that consumers have the choice of phobia, and believe that the key moments need to be decided by the seller to help consumers make decisions. This is wrong. It is not that consumers have a choice of phobia. It is that we have not inspired what consumers really want. There are two reasons: less money and less knowledge. Once the consumer has these two items, the solutions offered by many businesses are not enough. This is the case with the consumer upgrades we have proposed. Consumer awareness has escalated, and our industry has not kept up with development, so they all went abroad to buy goods.

Enterprises must walk in front of consumers and stimulate consumers to upgrade, in order to better customize the furniture market. The buyer-led customization model is a deep understanding of what consumers want, on the basis of stimulating innovation, artistically improving the program, and then using the system to allocate resources, and not being able to configure resources. There is a “Xile Home” in Jinan, which is an enterprise that takes the concept of absolute customization and can provide specific solutions according to the needs of consumers. However, this requires a large amount of business, so Saile Home has developed its own understanding of the home, and sometimes for the consumer to take the idea. Sometimes, we can help consumers get ideas, and maybe there will be better results, but this is not an absolute customization.

The drawbacks of custom furniture

One of the drawbacks, small size is difficult to solve

The current customization on the market is not a one-to-one model of "Chinese medicine". Although it seems to be one-on-one, it only expands the scope even more. For example, the current top ten housing units in the real estate market are all included in the database, and then the solution is formulated to bring together all the same sizes to form mass production. That is, the larger the custom enterprise, the more industrial production can be completed, but their data splitting ability is very strong.

However, it is still not easy to use custom furniture to match the huge housing market. The specific solutions of many apartment types, many small sizes, many small data is currently not easy to solve. In many cases, cutting and cutting can be achieved when installing. How to solve such ills? It is difficult for a single enterprise to solve. It requires many companies to reach a consensus, gather small data, and then hand it over to third parties for industrial production again, to match these big companies.

The second drawback is not completely customized.

Why is this article written as "custom furniture" instead of "custom home"? In fact, the most popular in recent years is custom home, non-custom furniture. Customized homes are naturally better matched, because of the wide variety of products and convenient processing. For example: floors, toilets, curtains, lights, cabinets, wardrobes, etc. However, in this category of custom furniture, few companies are involved.

In the field of custom furniture, only panel furniture solves the customization problem well. In the field of soft furniture and solid wood furniture, the progress is still shallow. Upholstered furniture and solid wood furniture are small variations in size that can be added or subtracted. It is difficult to complete the color, style, variety ratio and multi-size selection of furniture. Regardless of whether it is customized from the home or specific to the furniture field, the specific furniture can not be solved very well, and the customization is not thorough.

This is still the social division of labor in the furniture industry has not been completed, failed to produce a large furniture enterprise group or a large furniture sales platform, through the extensive integration of resources, subdivided into separate orders, to achieve the furniture of the details of the details.

The future of custom furniture

What kind of customization model is the future direction of the customized furniture market? According to the concept of customization itself, providing a one-to-one solution is the core of customization. In view of the above shortcomings and shortcomings, if it is well solved, is it not the future direction?

However, relying solely on a certain furniture company is difficult to solve. In the furniture market, the largest furniture companies do not account for 1% of the total industrial output, and their energy is small. In the home appliance industry, the largest companies account for double-digit share. China's furniture industry is a "small brand, big market" pattern. There should be two forces involved in the furniture market in order to move towards deep customization.

First, real estate companies

Real estate companies are closest to consumers. They not only have consumer resources, but also the industry's main body that integrates the decoration company and the pan-home market. If the real estate enterprise can cut into the customized home market, it will fundamentally solve the "stay in the bag." If so, it will really have a strong impact on the furniture store.

Second, the network platform

Whether it is a vertical home platform or an industry-wide network platform, once they use the customized home market as a strategic direction, they can collect a large number of consumers through the modes of gathering customers, crowdfunding, and big data analysis, and then split the orders for furniture companies. .

Whether it is a well-made home furnishing company that is well-made on the market, or a good customization model of a niche model, or a platform enterprise that can solve its drawbacks, there are big data and big capital support behind it. The larger the data, the more subdivided into industrialized production, the greater the odds.