In recent years, thanks to the development of domestic shopping malls and the recovery of global shopping malls, Xiaoqinjia Handicraft Factory has been rapidly developing at an annual growth rate of 30% to 50%. The development form of its "headquarters economy" is helping to promote the plushness of Xiaoqinjia. Toys "walk all over the world". It is not difficult for viewers who often go to the Hengdian theater line to watch movies. There are many doll machines in the ticket hall of each Hengdian theater line, and all the plush toys in these doll machines are provided by Dongyang Xiaoqinjia Craft Factory. Walking into the storeroom of Xiaoqinjia Handicraft Factory, at a glance are all plush toys. Animals, Marvel heroes, expression packs, cartoons and other toys of all shapes and shapes are available, as if entering a sea of ​​plush toys. Since the establishment of the factory, how many plush toys have been produced, and Xie Cheng can't count them, but he still remembers the list of hot toys in recent years. "Now the plush toys are very quickly updated, keeping up with the progress of the mall, and the toys that produce popular models are undoubtedly easier to be accepted by the mall." Xie Cheng said that in this regard, the film and television play has played a leading role. Following the popular hits such as "Flower Thousand Bone", "Monster Catching" and "The Return of the Great Saint", the related anime-derived toys in the play have become popular, including the elf's beloved Zongzi Tangbao, cunning cuteness, handsome Qi Tian Da Sheng, etc. "Soon after these movies and TV shows were broadcast, many suppliers came to the door and asked to produce plush toys related to the show." Xie Cheng said that at that time, all the machines were produced with full horsepower, and some of the remaining orders were also divided. Go out and send other companies to produce. In the next few years, as long as there is a hot show, the corresponding anime-derived plush toys will be on fire for a while, which has become an important reference factor for Xie Cheng to chase shopping malls and grasp the market. "Pong" Shangda Company transferred to domestic shopping mall The plush toys produced by Xiaoqinjia Handicraft Factory have always been popular in shopping malls with their beloved shapes, cute expressions, and comfortable feel, and their export share has increased year by year. "The products are mainly exported to Europe, America and the Asia-Pacific region, and signed a collaboration agreement with the world's retail giant Wal-Mart. The products have entered Wal-Mart's various supermarket stores." Xie Cheng said that in recent years, with the rise of domestic plush toy malls, he gradually turned his attention Turned to domestic. Now, the small relatives' handicrafts and the Hengdian Cinema are collaborating, jointly developing products with the Hengdian Group, and installing doll machines in all Hengdian Cinemas across the country to supply them with plush toys. "Which city of the Hengdian cinema is settled in, we will expand the plush toys we produce." Xie Cheng said, this will greatly improve the influence of the company's brand and expand the domestic market share. In addition, in addition to supermarkets and theaters, shopping malls have become the primary direction for plush toys to expand shopping malls. "We have also negotiated with Wanda Group to become one of the plush toy suppliers in Wanda malls." Xie Cheng said that China's plush toy malls are second only to the United States and Japan and are the third largest plush toy for sale in the world China, but the annual consumption of plush toys per capita lags far behind the United States and Japan. Therefore, the potential of domestic plush toy stores is immeasurable. As a labor-intensive production and processing enterprise, such rapid development will inevitably require a larger area of ​​factory buildings and more labor input, but the area of ​​Xiaoqinjia Handicraft Factory is not large, covering an area of ​​only 6 acres and a building area of ​​15,000 Square meters can be said to be a typical example of intensive and efficient use of factories. "Our tax revenue was more than 1.8 million yuan last year, and the tax revenue per mu was nearly 300,000 yuan. This year's tax revenue is expected to break 3 million yuan." Xie Cheng said that the reason for the higher tax revenue per mu lies in the form of its "headquarters economy". The enterprise is headquartered in Geshan Town, and only planning, research and development, administration, and a small number of production and processing equipment are retained. Most of the production and processing equipment is settled in other parts of the province or outside the province in the form of branches. Now, Xiaoqinjia Handicraft Factory has production plants in Gaomi, Shandong, Yangzhou, Jiangsu, Tianchang, Anhui, Shangrao, Jiangxi, and Zhongshan, Guangdong. "Depending on the order received, it will be distributed to various processing plants, completed in batches, and then shipped to Dongyang headquarters for consistent packaging." Xie Cheng said, so that the enterprise was launched together, it also reduced the demand for land and reduced labor. capital. Shredder,Paper Shredder,Shredder Machine,Paper Shredder Machine Ningbo Ifilter Purification Equipment CO.,Ltd. , https://www.ifiltor.com