Industry giants have been rushing to the smart lock field to compete for cross-border intentions?

With the continuous development of smart homes, the field of smart locks has also begun to attract attention. Therefore, a large number of industry giants such as ZTE, Lenovo, Haier, Skyworth, and Dahua have also rushed to the field of smart locks. What are their competing cross-border intentions and what impact will they bring to the industry?

According to the data, the entire market has only a few hundred smart door lock brands in 2015. By 2016, there were more than a thousand smart door lock brands, and the market has grown from the initial dozens of companies to the current thousand. Enterprises, can not be described as spectacular, in 2017, the fingerprint lock market will usher in a larger outbreak. The first to intervene in the smart lock industry is actually the home appliance giant.

In the end, there are so many giants to join in the fun. The door locks have been crowned as "small hardware", so there are very few people except the industry. But nowadays, with the rapid development of emerging technologies such as electronic information, Internet, Internet of Things, and biometrics, the intelligent life of locks has been given, and it has gradually been favored by major players.

Industry giants have rushed to the smart lock field

All along, the door locks have been crowned as "small hardware", so few people except the industry have paid attention. But nowadays, with the rapid development of emerging technologies such as electronic information, Internet, Internet of Things, and biometrics, the intelligent life of locks has been given, and it has gradually been favored by major players.

In the smart lock cross-border enterprise, Haier took the lead in the field of smart locks based on the U+ smart home platform. Then, the home appliance giants such as Skyworth, Rongshida, TCL, and Midea launched smart lock products. Smart locks are an important part of family and community security. Therefore, security giants such as Hikvision and Dahua will naturally not let go of this cake, so they have also launched related products.

Industry giants such as home appliances and security have all been involved, and the giants in the IT and communications fields are certainly not able to sit still. In addition to Samsung, which has long been involved in the field of smart locks, Lenovo and ZTE have also launched their own smart lock products. Among them, ZTE entered the top ten in the smart lock industry crowdfunding in 2016 with more than 20 million crowdfunding funds.

At the same time, Loongson is providing smart lock fingerprint solutions. Baidu, Alibaba, JD.com and other Internet giants have indirectly entered the smart lock industry by cooperating with third parties, with Deschman, Cadiz, Yale, Dijir, Traditional smart lock companies such as Romans and Haibes have formed a competitive trend.

In addition, Tsinghua Unisplendour, Zhengtai Electric, and CSIC 718 also launched smart lock products along with the development of the industry.

What is the desire of the giants to compete for cross-border?

All along, smart home manufacturers are considering where the smart home entrance should be placed, so many manufacturers have tried to put the entrance on the TV, mobile phone, refrigerator, and so on. But it turns out that these don't work because there is no real stickiness to the user.

Therefore, smart home companies have to rethink the issue of smart home entrance. Most people in the industry believe that the pain point of smart home is smart security, and the biggest need for smart security is safety. Therefore, the door lock has become a field that all major manufacturers are competing for, and the smart home entrance has also been transferred to the smart lock.

But is smart lock really a smart home entrance? In fact, smart door locks have limited computing power and connectivity, and the service threshold is high. It is difficult to achieve the number of portals required, but for a single family. It is the physical entrance to the family.

Although it can not become the real entrance of smart home, as an important part of the smart home field and physical entrance, and as a high-frequency product that users must use to enter and leave the house every day, the user viscosity is higher than other smart home products. It is also easier to land.

From the current market point of view, other smart home products, such as smart home appliances, smart curtains, smart kitchens and other related products are still in the development stage of “satisfaction,” and smart locks are already in hotels, apartments and some civilian markets. Go to the app.

It is predicted that the scale of China's smart home market will reach 90.8 billion yuan in 2017, so smart locks as the main component and physical entrance of smart homes, the giants will naturally not give up this big cake.

Smart lock market will usher in a big shuffle

According to the survey, more than 85% of consumers have heard of smart locks, and more than 70% of young consumers have expressed their willingness to try smart locks, which means that users have a real need for smart locks. But we also have to see that from the dozens of companies in 2015 to the thousands of companies in 2016, the growth rate of smart lock companies is too fast, and according to professional analysis, 2017 is the smart lock. During the real outbreak period, the number of companies will not grow faster than 2016.

Therefore, we can foresee that in the next period of time, competitors in the smart lock market will enter a period of explosive growth. The rapidly growing competitors will inevitably bring about rapid increase in competition. Therefore, the smart lock will soon usher in a big reshuffle, and those speculative, non-technical products with poor quality will inevitably be eliminated.

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