On July 6th, the signing ceremony and press conference of the 2017 Triathlon China Triathlon - Jiayuguan International Triathlon Gobi Challenge was successfully held in Beijing. The conference was hosted by Beijing Sports Broadcasting Host Jing Lin. Among them, He Zhiyi, deputy mayor of Jiayuguan Municipal Government, deputy director of the Bicycle Fencing Sports Management Center of the State General Administration of Sports, Ji Daoming, Vice Chairman of the China Triathlon Sports Association, Director of the Triathlon Department of the Bicycle Fencing Sports Management Center of the State General Administration of Sport, China Triathlon III Secretary of the Sports Association Wang Jianguo, chief executive officer of the China Triathlon League, Zhu Zhengjun and other leaders and honored guests, as well as representatives from Beijing TV Station, Gansu TV Station, Jiayuguan TV Station, People’s Daily, Xinhua News Agency, Huaao Star, China Sports News, and CCTV. More than 30 media attended the conference. At the press conference, He Zhiyi, deputy mayor of Jiayuguan Municipal Government of Gansu Province, introduced that Jiayuguan has been adhering to the cultivation and priority development of sports brands in recent years, and has introduced projects such as aviation gliding, chess, robot competitions, and caged-cock soccer tournaments. Jiayuguan's influence and reputation at home and abroad have made the triathlon event a city card for Jiayuguan. It is hoped that the introduction of the China Triathlon will bring new atmosphere to the development of the local triathlon. In May, the "Belt and Road" International Cooperation Summit was held in Beijing. The "Belt and Road" policy orientation was once again strengthened. As a key hub of the “One Belt and One Road,†Jiayuguan bears the heavy responsibility of cultural output. Ji Daoming, deputy director of the Bicycle Fencing Sports Management Center of the State Sports General Administration and deputy chairman of the China Triathlon Sports Association, pointed out that the development of triathlon and Jiayuguan is a double-gain relationship. On the one hand, the status of Jiayuguan as a cultural hub has played a significant role in promoting the triathlon. This year Jiayuguan introduced China’s triathlon league, but it also laid the ground for the league brand to go global. On the other hand, the triathlon also provided a good platform for the cultural output of Jiayuguan, especially the introduction of the China Triathlon, through the marketization and standardized operation of competitions, and deepening the urban marketing attributes of the events. Assist the cultural output of Jiayuguan City. Mr. Zhu Zhengjun, chief operating officer of the China Triathlon League, refined the highlights of the event at the press conference. In the 2017 China Triathlon League, the Jiayuguan International Triathlon Gobi Challenge will have four highlights: Fourth, to create a high-value marketing platform for the competition area The 2017 China Triathlon Triathlon - the high-level events of the Jiayuguan International Triathlon Gobi Challenge and the diversified and high-value media propagation matrix have expanded the commercial value of the event. . The league will fully open investment invitations, so that more enterprises and institutions can participate in the competition to dig together the commercial value of the event and jointly advance the market-oriented benign development of the Triathlon Gobi Challenge in the China Triathlon League - Jiayuguan International Triathlon. The competition area creates a high-value marketing platform. 55 Inch Teaching Interactive Whiteboard The use of high-efficiency multimedia 55 inch Teaching Interactive Whiteboard in education will not only improve the teaching efficiency of the school, but also improve the teacher's ability to guide students correctly, and 55 inch teaching smart whiteboard can let teacher spend time in effective places instead of wasting ineffective things. The intelligent touch 55 inch teaching all-in-one machine gives teachers more room for expression. The 55 inchteaching smart digital board belongs to the teaching market, and the 55 inch teaching interactive smart board market has been growing rapidly since the end of 2015. 55 Inch Teaching Interactive Smart Board,55 Inch Teaching All-In-One Machine,55 Inch Teaching Smart Digital Board,55 Inch Teaching Smart Whiteboard Guangdong Zecheng Intelligent Technology Co., Ltd , https://www.szzcsecurity.com
The Jiayuguan and Triathlon movements have a deep relationship. Since 2004, they have successfully held 11 events and become the oldest senior division in China. This year, Jiayuguan introduced the China Triathlon, and the influence of the event has further increased. The 2017 Triathlon China Triathlon - Jiayuguan International Triathlon Gobi Challenge was sponsored by China Triathlon Sports Association, Gansu Provincial Sports Bureau, Jiayuguan Municipal People's Government and organized by Jiayuguan Sports Bureau. Beijing Aotian International Sports Development Co., Ltd. Exclusive operation. 
First, the "old competition area, the new model" help Jiayuguan City to create a "civilized city"
At the press conference of the 2017 new season of the China Triathlon, Mr. Zhu Zhengjun emphasized that one of the highlights of the season is the “old division and new model.†The league has strengthened the events “sports + tourism†by integrating resources around the events. "The marketing attributes provide a more complete city marketing platform for the division. Jiayuguan City is currently creating a “civilized cityâ€. The league hopes to deepen the social influence of the Triathlon event on Jiayuguan and give full play to the urban marketing attributes of the event. It will present the urban scenery, natural landscape, and cultural heritage of the competition area as much as possible. Jiayuguan strives to create a "civilized city."
2. Upgrading publicity and building Jiayuguan city image of “livable, suitable for tourism and suitable for business†Based on the current marketing status of Jiayuguan city, the league has made in-depth adjustments to the communication structure. This competition will be based on the original CCTV5+ recording and broadcasting. The broader form of webcasting of the audience. In addition, the league has also integrated more than a hundred media such as central media, online media, and self media to form a powerful media matrix. In terms of promotion, the league has planned an online Triathlon Experience Tournament through an integrated marketing strategy, and has adopted the form of real-time live broadcast of photos to increase the interaction of the tournament.
The high-quality content and diversified forms of interaction are coordinated with matrix-type communication channels to provide multi-dimensional interpretation of Jiayuguan's urban attributes of “livable, suitable for tourism, and suitable for employmentâ€, and then to achieve accurate marketing of Jiayuguan city image.
Third, the track upgrade, to create the most beautiful domestic competition area in June, the league technical officials to the race area exploration track, based on the protection of the competition, the promotion of the competition area as the goal, the re-survey of the circuit planning, and ultimately chose a better display Jiayuguan city style The track is dedicated to making Jiayu Pass the most beautiful part of the country.
In order to achieve this goal, in terms of publicity, the league will cooperate with the CCTV documentary filming team to create a video game for the Jiayuguan team and use the media matrix of the league to comprehensively cover promotion. In the later period, the "Most Beautiful Division" photo collection activities and event collections were used for continuous dissemination, and the concept of "the most beautiful division" was deeply rooted in people's minds. 
Next, the preparatory work for the 2017 Triathlon China Triathlon - Jiayuguan International Triathlon Gobi Challenge will be formally opened. We look forward to the "new model" of the China Triathlon League and the Jiayuguan "old division" to become an iron triathlon. Fans bring a different kind of racing experience.