Can home-based businesses be fashionable to do "flash"?

Flashing, in the initial impression, is an unfettered street culture. In recent years, some brands have actually begun to “hip-hop”. Of course, they are not going to “spicy eyes” to dance, but Turn flash into a new retail model, a new advertising communication model.

Sure enough, in the eyes of businessmen are all gold! Since last year, these design avant-garde, rushing shops have often appeared in first-tier cities in China. Such as Short sentence clothing, wood ninety-nine optical shop, KENZO coffee, Han Han's "together" bookstore, NIKE, etc., all walks of life, are playing "flash".

Just like Dai Wangshu's "Rain Lane", when you have time to see the back of the lilac girl, she has long disappeared into the long rain alley, and it is enough to suck the eyeballs and hang their appetite.

Our flash shop actually began to have in 2005, but last year, only to realize "trend" in the true sense, since the drawbacks of traditional retail becomes increasingly obvious, coupled with high real estate rents, electricity supplier network impact, advertising The fee is huge but useless, just right, the flash shop can solve these problems.

To put it simply, the main purpose of flashing is to “quick, sturdy and accurate”; fast: quickly build a shop, the cost is small; 狠, grab the topic of traffic, the role is large; accurate, accurate target customers, timely realization;

Flash can solve so many problems, can the home industry play?

The answer is yes. In the era when words must be about the brand, even the best products must be spread. "The wine is also afraid of the alley." According to the survey, the most effective way to spread is not CCTV, not TV, but display. I don’t see you, the price of the rent is "Hong Ju Xingran", all the major A-class shops, how many home building materials manufacturers, public relations and people ask for a queue to fight "to fight the alliance" drill routines to use the "power of the wild" to position, like the butterfly snuggle Cloth sofa / curtain joining" in Baidu natural search ranked first, still want to "exposure" brush traffic.

As early as 2014, European home furnishing brand Amo Tetandan planned to launch a “flash shop” event in a specific month each year to spread its latest design concept. In August last year, IKEA was also in Tianjin. Made a home "flash shop." For small and medium-sized brands, playing "flash" still has to have a certain physical store basis, otherwise it will play "bubble"! Like the butterfly 斓, the brand with more than 130 specialty stores, combined with the local actual situation, play a "flash" in the local store, you can also try!

“Flash Shop” is a trend. Real estate consulting service provider Rui Yide released a report on the development of flash stores last year. It pointed out that China Flash Store started from 2012 to 2014 and entered a period of rapid development in 2015. The average annual compound growth rate exceeds 100%. It is estimated that by 2020, there will be more than 3,000 flash shops in China.

Our home industry products are basically durable goods, not faster than fast-moving products, we have too many "personality": 1, high brand dependence; 2, experience requirements; 3, personalized customization needs; 4, long purchase decision time 5, after-sales service requirements have both "monk" and "museum", to play "flash" first to measure the amount of play, do not flash the waist.

For the "flash shop", as the philosophy says: "The future is bright, the road is tortuous." Human history is such a process of suspicion and practice. You can't imagine furniture 10 years ago. You can order the goods directly from the Internet to your home, and the mobile phone can control the appliances!