The real reason why the smart home can't fall to the ground is here.

HC Security Network News in the end what is a smart home? I believe everyone seems to know something, but it seems that it is not clear.

The fiery hot home makes many traditional home appliances and emerging Internet brands come to share a piece of cake. Smart refrigerators and smart air conditioners are already visible. It seems that the word "smart" has become a "high-precision" on the market. The product gimmick is more than practical, and the consumer does not buy it. It is ridiculous that the slogan is not life.

In some mid- to high-end villas/ocean areas, many customers experience smart homes that use mobile phones to control lighting, or use finger control to lock door locks, etc. The market education and experience of smart homes is far from perfect.

Throughout the current mainstream smart home company to do the way, use interlocking to link other equipment, there are smart home products series, unlocking, there must be lights, curtains and other equipment, which is also the more popular control method, but also the way to land more But is this a smart home?

Many people say that it is not!

Everyone thought about it carefully. When I went home, I opened the lock on the first day. The lights in the house also opened. The room lights were also turned on. The TV was also opened. It was very good. It was really novel. When I went home the next day, This is the case, the third day is the case, the customer will collapse.

And the end result is that the current smart home products on the market have rarely reached the terminal, and the discovery of landing to the terminal has a situation that many people do not use, or many people have never opened the device.

When chatting with some smart home business leaders, they always say that they sell a lot of products a year, have a lot of sales, but how many products are used by actual users? How many praises and repeat customers are there?

I remember a boss said that their smart home is working with the developers. It should have about 200 households, equipped with lighting, door locks, and security products. By the end of the year, the owners will stay. Discovering smart products is really simple and convenient, and it lights up when a door light is turned on. But the follow-up problem came. For example, the southern part of the place was a bit wet. The temperature control could not be controlled. Some central air conditioners could not be controlled. Some personalized equipment could not be controlled.

The result is that the residents are looking for real estate agents and will not go to the product provider. Real estate developers are embarrassed, saying that they will not play with smart home enterprises next time, because they can't explain with residential users. It is impossible to tell users that intelligent products are simple and convenient. The result is simple and convenient. The temperature control is simple. It can't be convenient, it's very troublesome.

The value that the user wants to achieve is these, a simple and convenient home. If the smart product brings trouble more than the convenience brought, it is better not to install it.

For smart home enterprises, it is the easiest thing to do a good job, but how to go to the place, but I don’t know. In addition, the current homogenization of the smart home market is very serious and not practical. Did not catch the pain of the user.

In the future, smart home enterprises should constantly do “addition” in product technology, do “subtraction” in product control, get rid of the shackles of mobile APP, realize mobile phone, and bring simpler operation experience to users in the current market environment. Open up your own path. Otherwise, the road to popularization of smart homes is still very long.

Editor in charge: Yao Yuze