Jinjiang East Stone Umbrella è¹è·¹ Five continents The umbrella was invented by the Chinese. Today, China has two brand-name sun umbrellas. One is the "Paradise" umbrella of Hangzhou, Zhejiang; the other is the "Plum Blossom" umbrella of Dongshi, Jinjiang, Fujian. Some people say that it is not easy for a famous town to take an umbrella. In fact, the support behind this umbrella is a powerful industrial cluster. Dongshi Town of Jinjiang City is known as the “Hometown of Zoulu and Renheâ€. The people here uphold the hard work of Jinjiang people. After the reform and opening up, they took the lead in fighting in the sea. Under the guise of "incoming materials", we started processing paraffin plants. Soon, Fuzhou, the first Taiwan-owned umbrella company in Fujian Province, was introduced. The development of leading enterprises led to the development of umbrella enterprises in the surrounding villages of Xiaoxia, Jinyu, Liangxia, Meifeng and Liuxu. In Dongshi, umbrella-professional villages were formed and an industrial chain was formed. It is understood that at present, Dongshi Town of Jinjiang City is engaged in the processing of 3,600 households of umbrellas and is directly engaged in more than 27,000 people in the umbrella industry and 14,000 indirect employees. In 2004, there were 12 enterprises with output value exceeding 100 million yuan and 132 enterprises with output value of more than 5 million. Many enterprises rank among the top in the industry. Hengshun's annual output of finished umbrellas and exports are among the highest in the country. Fuxing's production of umbrellas and the production of umbrellas of Tung Lun also rank among the top in the industry in the country. The annual output of 5 plastic parts companies such as Hung Hing and Fuyu is more than 33.6 million; the annual production capacity of umbrella cloth manufacturers such as Fulian, Donglun and Fuxing is 320 million yards; 6 umbrellas are produced by Fuxing and Fuyong. The annual output of the company is more than 36.7 million. Dongshi has become China's umbrella industry's production base and major export distribution center. In October 2003, it was awarded the "China Umbrella Capital" by the China Light Industry Federation and the China Daily Sundries Industry Association. In the past 10 years, Dongshi Umbrella Corporation has been adept at capturing business opportunities and expanding into the international market. East Stone Umbrella is exported to more than 100 countries and regions such as Europe, North and South America, the Middle East, Africa and Southeast Asia. Umbrella accessories are sold in Southeast Asia, Hong Kong, and Macau. In 2004, the total output value of umbrella industry in the town was 4.698 billion yuan, and the foreign exchange earned was 249.87 million US dollars. In the town, the output of finished umbrellas was 325 million, accounting for 29.5% of the country; the export volume was 258 million, accounting for 33.6% of the country. Dongshi Umbrella Enterprises has sales outlets throughout Beijing, Tianjin, Shanghai, Changsha, Wuhan, Guangzhou, Shantou, Shenyang, Harbin, Kunming, Chongqing and other domestic large and medium-sized cities. Dongshi Umbrella frequently appeared at the Frankfurt Fair in Germany, the London Expo in the UK, the Houseware Fair in Milan, Italy, and the Budapest Fair in Hungary. Dongshi Umbrella Enterprise also set up specialty stores, specialty cabinets and sales outlets throughout the country, with offices in large and medium-sized domestic cities. Leading supermarket chains Walmart sells Hengshun brand umbrellas in more than 30 stores in China, 56 stores in Beijing Xiaobaiyang Supermarket, and more than 2,000 stores in Shanghai Hualian Supermarket. The Dongshi Umbrella Industry has become a regional industrial cluster and it is a brand-name company in the dance. It is reported that at the moment, the "Plum Blossom" brand umbrella has won the title of China Famous Brand Product and Chinese Export Famous Brand Enterprise. The Dongfang "OK" brand wind and rain cloth and Zhenhua "Yusi Meng" brand sunny umbrella have won the famous brand of Fujian Province. The product was rated as a famous brand product of township enterprises in Fujian Province, and Fulong and other 3 enterprise products were awarded the title of Fujian Famous Brand Products. The "Sunrise" brand sun umbrella was awarded a gold product at the Philippine International Fair and the "Sun City" brand umbrella was known domestic. Fulong also went abroad to register trademarks in the United States, Malaysia, Singapore, Mexico and other countries. The development of the umbrella industry has led to the promotion of related industries. The accessories of Dongshi Umbrella Industry are sold not only in the local market, but also in Guangdong, Zhejiang, and Southeast Asia. In recent years, Dongshi Town has developed more than 1,000 varieties of products such as a series of umbrellas, self-opening umbrellas, umbrellas, and UV umbrellas. Dongshi Enterprise successively applied for 18 patented products such as anti-ultraviolet coating umbrella cloth and self-closing umbrellas. More than 50 enterprises in the town have joined the e-commerce network exhibition to conduct online transactions. More than 40 companies, including Hengshun and Fulong, have become members of the China Sundries Industry Association. The town has 2 deputy director units of the National Umbrella Industry Association, 9 executive director units, and 16 governing units. Hold up Dongshi Umbrella and travel to five continents. The popularity of Dongshi’s umbrellas has been rising day by day, but there is still a goal in the hearts of Jinjiang people. This goal is to build Dongshi into the country's largest and fully-equipped production and distribution center for umbrella products and umbrella raw materials. In order to build Jinjiang Dongshi into a fully-equipped domestic umbrella production base and external sales center, the largest supply base for umbrella accessories, and an industry information exchange center, the “Fujian Provincial Umbrella Product Quality Testing Center†was established in March 2005 in Jinjiang City. . At present, the Dongshi Umbrella City project of the Andong Industrial Park in Jinjiang City has already begun the acquisition of land. In the near future, 30 umbrella accessory projects will be introduced with a total investment of over 400 million yuan. Dongshi Town studied and formulated “Several Regulations on Supporting Umbrella Enterprises to Accelerate Development†and opened a “green light†for the development of umbrella enterprises. Selected industry supporting projects to fill the gaps in the current industry chain, a number of steel plates, steel tanks, high-grade glass fiber rods, advanced plating technology, printing and dyeing processes and high-end umbrella production projects put into production, forming a complete industrial chain. Dongshi Town also encourages strong cooperation among umbrella enterprises, introduces external links, introduces new technologies, new processes, new equipment, optimizes product structure, and improves management. Recently, eight umbrella companies that are well-known in Taiwan, Shenzhen and Xiamen have come to Dongshi with funds, patents and technology to seek cooperation and alliance. Taking the opportunity of hosting the 3rd "Chinese Umbrella Festival" and the 1st China Umbrella Industry Expo, we encourage companies to take a brand-name strategy. It strives to acquire 13 well-known trademarks in Quanzhou in five years, and 6 famous trademarks and brand-name products in Fujian Province to create China's well-known trademarks and brand-name products. Continue to participate in famous exhibitions such as "Canton Fair", "China Fair", "9.8" China Xiamen Investment and Trade Fair, and Internet Expo to enhance the product influence of Dongshi Umbrella Industry. Dongshi's umbrella has traveled to more than 100 countries and regions in the world. She will use her own strength to prove to the world that China is the ancient hometown of umbrellas. 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