Meet 2017 Think Change China Toys and Baby Products Industry Conference Interview with Good Child Vice President Xie Chengfeng

As the strategic support media of the conference, China Baby Network will report on the whole conference. This morning, China Baby Network interviewed Xie Chengfeng, Senior Vice President of Asia Pacific Business of Goodbaby, and Mr. Xie shared the hot topics of brand development and brand innovation.

In this ever-changing era of consumption, the development of any industry comes from a steady stream of “innovation”, just like the positioning of good children: the leader of design innovation, the leader of fashion trends and the makers of industry standards, and committed to To become the best brand for user experience. In order to seek new knowledge, we must seek new things.

In an interview, Mr. Xie said: "Only by grasping the key to the problem, can we find the quickest way to solve the problem. Good children have seized the "seven inches" in promoting product upgrades and marketing innovations. The products are for "people." The most important thing for our consumer groups is “safety”. This is the “seven inches” of product upgrades. In order to improve the “safety performance” of safety seats, Good Kids has developed the most advanced GBES energy absorption technology. The comfort and safety index of the children's ride is greatly improved. The seven-inch aspect of marketing is the “experience”. This experience includes the column experience combined with the reality show, the scene experience combined with the live form, and the interactive experience of the store. Wait, we believe that such marketing is vital."

Meet 2017 Think Change China Toys and Baby Products Industry Conference Interview with Good Child Vice President Xie Chengfeng

Mr. Xie also said: "We can say that the GBES energy absorption technology for the safety seat is a "blood", more than 50 months, 120,000 laboratory impact tests, a total of 600 million, these are just In order to get the basic data, the team members said: This is a great battle with sacrifices to achieve."

Goodbaby firmly believes that the development of the baby industry is far from the "innovation power" of open source. Good children will further improve product research and development, continuously break through technological barriers, further enrich marketing forms, and promote the entertainment and socialization of marketing channels. At the same time of participation, we will further open the door to the baby market.

Regarding the interview with Mr. Xie, the conference will be released to the China Baby Network Conference after the conference, so stay tuned!

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