[ Chinese wardrobe net ] The whole wardrobe has entered the Chinese family for about ten years. The time for the whole wardrobe industry in China to form an industry is not long. Although the overall wardrobe has a good prospect, as an emerging industry, 70% of the overall wardrobe is a workshop. Small-scale enterprises have weak market competitiveness and serious homogenization. For the whole wardrobe enterprise, it still faces many problems, and the development is not perfect. Although the price war can achieve short-term effects, it is not a good solution to the long-term development of the company. In addition, the overall wardrobe industry has not yet formed a unified industry standard, no matter the so-called domestic first-line brands or other small brands, which are extremely lacking in industry standards, and are all in the process of exploration. The overall wardrobe industry needs to form certain industry standards, which requires the accumulation of time and experience. Industry standards have not yet formed a unified can not face the "price storm" Although the price war can be effective in the short term, it is not a good solution to the long-term development of the company. Because the overall development of China's wardrobe industry is not perfect, can not afford to toss the price war. Previously, a company in the South attracted customers with low prices as a selling point to attract business. Its 18-cm-thick MDF is priced at 69 yuan per square meter. The introduction of such a favorable price is like throwing a blockbuster, which has attracted the attention of its peers. Even some well-known brands are not strong enough yet, and they need to be "protected." The large number of third- and fourth-line brands are still in the “toddler†stage, and they are unable to cope with the various negative and unfavorable factors arising from the price war. At present, the overall wardrobe industry, whether it is a first-line brand or a growing small and medium-sized enterprise, can't stand the price war. Therefore, the overall wardrobe can think of other ways to promote, such as: with small commodity promotions, membership promotions, SMS promotions, coupon promotions, etc., do not continue to fight the price war, otherwise it will "lost the wife and fold Soldiers are not worth the candle. Exposure: "Three Opportunities" for Wardrobe Enterprises to Pursue Steady Development As a fast-growing overall wardrobe enterprise, in terms of domestic demand, the current overall wardrobe industry faces the following major opportunities, and enterprises must firmly grasp it. While promoting the development of the company itself, it also improves the development level of the entire industry. First, the construction of 36 million sets of affordable housing in the country in the next five years will greatly increase the demand for custom furniture such as the overall wardrobe, which will bring huge development opportunities for the industry. The security housing is a rigid demand. When these housings are actually handed over to the residents, the domestic market of the overall wardrobe will face another expansion. Second, China's urbanization process will maintain its current positive momentum and may accelerate. As a result, there will be more and more demand for custom furniture with custom, health and environmental advantages, and the share of the traditional furniture industry will become smaller and smaller. Third, compared with a decade ago, people's living standards and tastes are constantly improving, and the demand for improved decoration cannot be underestimated. This will be especially noticeable in second- and third-tier cities. In the improvement of decoration, it is inevitable that the custom furniture such as the overall wardrobe will be favored by people. Opportunities always coexist with challenges. Although the current overall wardrobe industry has great potential and the industry's competitive concentration is low, the competition is still fierce, and companies still have a lot to do. The first is that enterprises should focus on building brands, including providing high-quality products and services, and maintaining the image of enterprises and products. Secondly, they must be innovative, including product styles, production processes, and innovations in product marketing models to improve the market operation of enterprises. ability. It is understood that in the face of the new situation of the overall wardrobe industry, at the same time actively use group purchases, e-commerce, so that enterprises can develop rapidly. The development of the overall wardrobe needs to standardize the overall wardrobe industry standard The overall wardrobe development is rapid, and the huge market makes the whole wardrobe industry flourish. The whole industry will have a large number of orders due to the large order volume in the second half of the year. The quotation and the calculation cannot keep up, the workload of the workers will increase sharply, and production errors will inevitably occur. The rate is growing, the shipping period is extended, etc., which makes consumers very dissatisfied. There is an urgent need to standardize the overall wardrobe industry standard, which has two major advantages: Reduce the staffing of terminal stores It is understood that in the overall wardrobe industry, the process of production standardization of a certain brand is at the forefront. The storefront is basically not equipped with designers, and the main sales are done by the shopping guide. According to the Chinese home structure chart, according to the production standards of the overall wardrobe, more than 90% of the wardrobes can be produced in accordance with standardization. Because of the standardized production, a wardrobe will have No. 1 and No. 2 cabinet No. 3, which can be freely combined into your favorite style according to your needs. Combined with the standardized sales software, the ordinary shopping guide can display the wardrobe renderings required by the customer and finally complete the sales. Now there is a brand store, the store is decorated with fashion, equipped with a professional designer to produce the effect map, it really attracts consumers, and the sales volume is also large. Increase production capacity and shorten delivery time Production according to standards can increase the production capacity of enterprises and shorten the delivery period. Non-standard production has been hampered by the high-speed development of the wardrobe industry, while standardized production can greatly improve production efficiency and make certain inventory. In this way, the style of the whole wardrobe is maintained, and it can be produced according to the standard. The delivery period is reduced from the original ten to twenty days to about ten days or less. For example, if the quality of the products produced according to the standardization is better, such as the unified standard method of punching, the situation that varies from person to person will be changed, and the error rate is very low. For consumers, because the manufacturer's standardized production reduces the cost, the price will be cheaper than the previous non-standard production, and the characteristics of the custom-made wardrobe, such as space saving, wide storage, style and style, etc., are preserved. These are good things. a pile. This is also a good thing for the terminal store, not for the delivery period, always to the customer to pick up the goods, when the delivery is not on time, but also to give a fine, or return. Customized wardrobe/furniture and standardized production, the contradiction between the two can be described as tit-for-tat, which will become a bottleneck restricting the development of the industry. Pull Cap Pen ,Slender Ballpoint Pen,Fine Point Gel Pen,Pilot Gel Pen Tonglu shangmei pen industry co.,ltd , https://www.shangmeipenindustry.com