Recently, Wu Yongjie, vice president and general manager of Moen Sanitary Ware Asia Pacific, revealed that Moen will add two or three hundred stores in the Chinese market this year, while the German sanitary ware Hans Geiya spent more than 100 million yuan to build a second-phase factory in Shanghai. Coming soon, the annual production capacity will reach 1.3 million taps. The reporter learned that with the continued strong development of China's economy in recent years, especially the rapid development of China's urbanization and real estate market, including Moen, GROHE, Hansgrohe, Duravit, TOTO, etc. The international sanitary giants have developed rapidly in the Chinese market, and in recent times, they have accelerated the pace of expanding the Chinese market. Rapid rise of the Chinese market Recently, the China Building Sanitary Ceramics Association released the data on the development of sanitary ware industry in 2012. In 2012, the major industrial manufacturers of sanitary ceramics achieved a total industrial output value of 44.6 billion yuan, a year-on-year increase of 3.83%, and the output of sanitary ceramics was close to 200 million pieces, an increase of 4.05%. . It is expected that in the next few years, China's bathroom hardware will achieve a steady and rapid growth rate of 10%, and the bathroom mold category has achieved a growth rate of 15% to 20%. In terms of macroeconomic policy, the new central leadership core after the 18th National Congress emphasized that the greatest potential of China's economic development in the future is urbanization. The large-scale building in the process provides unlimited opportunities and impetus for the development of the ceramic sanitary ware industry. At the same time, some international sanitary giants are in the Chinese market. In 1995, TOTO officially entered China. Today, China has become the world's most important production base and business development area. The production plants are located in Beijing, Shanghai, Dalian, Nanjing, and Guangzhou. The offices are located in Beijing, Shanghai, Guangzhou, and Nanjing. Chongqing, Xiamen, Shenzhen, sales outlets throughout the country. As a ceramic sanitary country in Germany, there are many sanitary ware brands in China. GROHE has been developing in the Chinese market for 15 years. After entering China, it has grown at a rate of 50% per year in the Chinese market. From the initial niche segmentation brand, it has gradually grown to lead the domestic sanitary industry trend and the majority of professionals. The high-end brand favored, the Chinese market is now the fourth largest potential market in the world. According to Wang Xiaogang, Duravit's bathroom marketing and sales director, Duravit has established more than 50 exhibition halls in the Chinese market, and in the next two years will increase Duravit's retail showrooms in China to 100. New products strive to cover the entire Chinese market In addition to keeping up with the trend of the industry, using cutting-edge technology and innovative design, developing and promoting smart sanitary wares and overall sanitary wares, many international sanitary ware giants have begun to pay attention to the differentiation of the Chinese consumer market, paying attention to the high-end market of first-tier cities while taking into account the second-line or even the third-fourth line. In the urban market, R&D and promotion of affordable products with simple functions and applicable functions, and international sanitary ware giants promote sanitary ware production equipment as products in the Chinese market. The richness and diversity of products strive to cover the entire Chinese market.
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