The profit space is getting smaller and smaller, and the competition is getting fiercer. What should a printer do? The purpose of creating a printing company is of course for profit. At first, people were convinced that after the establishment of the company, profits would roll out, but in the end they only realized that they had been struggling with life and death. Well, this is the portrayal of most companies. But there are also companies that are unique and they have become leaders in many entrepreneurs. The reason why they succeed is because their risks and investments are in areas where they can be effective in the short term instead of needing long-term adherence. The printing and prepress section is often the direction that many printing companies create. But if you can't solve the problem of indoor plate making, you're bound to struggle. Although the establishment of a cooperative partnership can also solve the problem, this inherent instability will eventually lead to the disintegration of the alliance. Because both parties have their own development plans, they cannot maintain the same beat. So how? A successful example when pushing Alphagraphics Liverpool. Its main equipment is Ricoh's DocuTech and DocuColor, which has a history of three years. The company's chief executive Graham Dawnuri has been watching the direction of the company's development. He said: "We originally planned to invest in long-run color printing, but experts advise us not to do so." Finally, we chose to use the existing conditions to improve the existing service content. Their company added DPM 2340 internal drum platemakers and 3985 printers to the original AB Dick 9810 machine to form a more complete production line. Daunuri said: “We don't need to be a professional printer because Alphagraphics Group has many companies that can provide a variety of services. We have chosen on-line ordering and proofing services.†He also said, “At the beginning we wanted to choose another vendor’s The machine replaced the original AB Dick 9810 machine, but AB Dick provided us with a complete solution, including the CTP system, which also changed our original thinking.†Alphagraphics Liverpool succeeded. Summarizing its history, we can see that Alphagraphics is a company with a Ricoh model as the mainstream, and Dawnry and his colleagues have chosen a path that can both expand the production capacity of existing equipment and profit from a potential market. The entire decision is relatively risk-free, and the original AB Dick company can also provide more comprehensive technical support. This is its successful experience. Adding new equipment to a certain job is also another good way to increase profits, but it may not be a smart choice if you simply increase your existing production capacity. A new project, such as thermal lamination technology, should be a very good idea. D&K, Redditch recently added a 25th Gemini laminator. It should be pointed out that film lamination and plastic packaging are two different concepts. The laminator cannot be coated and it is slow. Generally, it is not considered as a value-added service. When it comes to value-added services, we must mention the platen. This machine has a history of 200 years and seems to have been forgotten by the modern printing industry, but it can actually do a lot of the work needed for modern printing. Die-cutting, personal signatures, bronzing, embossing, marking, etc. are the value-added services it can provide. It is used in color digital printing creases, it is also better than most modern machines. The platen is compact and easy to operate. Adding it is simply not an investment. Many used equipment, such as various brands of machines such as Hyderabad, Thompsons, and Polygraphs, are currently available at a low price, while Brandtjen and Kluge EHD are modern models. Many British companies are now equipped with this American-made machine. Brandtjen and Kluge's offices in Europe are located in Strud, Gloucestershire. Thomas Anderson, the company's director, said that both new and old models will provide European customers with the most complete service. Roberto Armstrong, the owner of a gilding and embossing company, expressed a confused expression when he talked about his work. He said: "We are very busy, but we also welcome more work. The hardest part is. It is to let others know how big our service potential is!†He said that what he needs most is constant communication with design companies. Because shortly after their conversation, such as: "I don't know if you can do this." "I haven't seen before." "Is this gilding possible?" And so on, it will appear on their lips. Indeed, there is a need for exchange of ideas between them. Armstrong can provide users with good solutions if time permits, but design companies, print service providers, and market managers will certainly have more competitive advantages if they make their printing machines both printable and gilded. Armstrong said that his company's business is mainly focused on stamping and embossing on stationery, greeting cards and labels, each accounting for about 1/3. However, “many printers and design companies do not know that many materials can be fully utilized now. Strong fiber materials can be used for die-cutting, smooth paperboard can be added to the internal grain design, and so on, all of which can bring unexpected results to printing. Armstrong has three Kluge presses, two of which are EHD and one is EHE, which guarantees quick and on-time work. "Time is indeed very important, but we also have to negotiate with our customers to make his work the best because of the difference between hot stamping and offset printing," he said at last. From this perspective, as with Alphagraphics Liverpool, a company that wants to develop well either adopts existing services or expands other service areas. Alphagraphics Liverpool chose to continue to expand and improve offset printing. Other companies can choose to provide value-added services such as lamination, die-cutting, bronzing, and embossing. Due to geographical reasons, Blockfoil has become the largest gilding service company in the UK and they can provide customers with high quality services in the shortest possible time. Interestingly, Blockfoil also sells hot stamping machines to its customers. When asked if this meant selling a chicken that would lay golden eggs, general manager Berry Cobot stated: "Of course, indoor processing is also a customer's request. They are willing to deal with it themselves. This is also a good thing for us. We have not only broadened our business scope, but also have the opportunity to sell raw materials to make money. Why not do it? And our business in this area is also growing." Until now, Blockfoil has sold 21 hot stamping equipment. It is also a verification of his statement. In addition, Blockfoil, like Armstrong's company, also offers security hologram hot service. Although its development is not yet fast, no one doubts that bronzing, embossing, etc. have indeed brought new content to printed products. The above content is the method we proposed to increase profits through the expansion of services. Although they all require some investment, it is not a lot for the entire enterprise. It is worth considering.