Export orders shrink 30%, furniture companies test water e-commerce

Yesterday, the 18th China International Furniture (Dalian) Exhibition released a survey: Since the beginning of the year, the export orders of Dalian furniture enterprises have shrunk by 30%. Under the influence of this environment, many Dalian local furniture enterprises specializing in the export market. They turned their attention to domestic sales, so a new round of brand entry and channel outlet layout began quietly.

There are 100 furniture enterprises with a scale of more than 20 million in Dalian. Since the beginning of the year, as the traditional export products of this city, the export of furniture is currently facing a severe test. A local furniture enterprise is affected by many factors such as exchange rate, 4 months. The profit was reduced by 900,000 yuan, while the export orders of the entire industry shrank by 30%.

“The weak growth of overseas orders and the appreciation of the renminbi have caused the furniture enterprises in this city to suffer from meager profits and even losses.” Ma Xiaoling, deputy secretary general of Dalian Furniture Association, said that while the demand in developed countries is decreasing, more and more are affected by price factors. Foreign customers gradually transferred orders to countries such as Vietnam and Indonesia, which have lower production costs in Southeast Asia (Southeast Asian decoration renderings), which further reduced orders for enterprises, which aggravated the slowdown of local furniture exports in Dalian. "This year, raw materials (price) rose, wages rose, the factory rents rose two years ago, and this year did not fall, and then encountered a bleak market environment, some small factories closed down." Dalian Golden Sunshine Yu Yanfu, chairman of Leisure Home Products Co., Ltd. said.

In this regard, Yu Yanfu made his own judgment on the market situation this year. He believes that this year's foreign market will not be much different from last year, and the domestic market is more variable, because the policy factors such as the impact of national real estate regulation will directly affect the development trend of the home industry.

Like many furniture business owners, Yu Yanfu chose offense as the best defense. "Now is one of the most interesting periods. Many new things are sprouting and developing during this time period." Yu Yanfu said that according to incomplete statistics, well-known enterprises such as Dalian Huafeng and Guangming have begun to test e-commerce.

Single Beach Chair

Single Beach Chair