Recently, Shanghai SAP announced the latest research data, showing that more than 98% of Chinese consumers want to use mobile device interaction and mobile device shopping, so Chinese consumers have become the largest consumer group for mobile commerce services. The study found that more than two-thirds (67%) of consumers in China used mobile devices to shop and expect more mobile shopping experience. At the same time, China's mobile trading business also has great potential. Of the mobile device users who have never experienced mobile transactions, 66% have shown a strong interest in trying mobile transactions in the future.

The study shows that consumers are using mobile phones to experience increasingly diverse mobile commerce services, including searching for products, responding to promotions, consulting customer services, and submitting meter readings to utilities. The search product should be the most important in mobile commerce. If you see a favorite piece of furniture in your friend's house, you can find it on the Internet. Or you saw a piece of furniture in a furniture store, but wanted to compare the price with other furniture of the same style. So now there is a very useful feature in mobile apps that might make this idea possible.

In the past, you may search on Baidu, but you only see the style of the furniture, not the name of the furniture, or the name of the furniture of the same style of different manufacturers. In this case, it is difficult to search on Baidu. However, the search engine does not fail. It only needs to change one input method, and the input text can be changed to the taken picture. Initiating search in a multimedia way is also the consistent evolution of search engines.

Now Baidu is developing this kind of Baidu mobile visual search that has not been released on iOS and Android platforms. This technology will be implemented on the Baidu mobile platform client: through the image captured by the mobile phone camera, to help users find the clothes they want, or the table they like.

This Baidu mobile visual search and the previous Baidu map on the PC side, the difference is reflected in the database and algorithm. The Baidu map that was launched a few years ago is simply looking for the same picture, and the practical value is not high. The visual search that will be applied to the mobile phone side obviously does not want to become a chicken rib. On the one hand, more feature expressions will be extracted, and the benefits of more features will be obvious; on the other hand, the index structure will be improved, and the index will be changed to a multi-level index. This can be visually understood as searching first, and then on this result. Search again, and finally return the results to the user.

Now e-commerce, mobile commerce is on the road. The application of this visual search will definitely be welcomed by people who like mobile shopping. More people will use this app to search for their favorite furniture. Our furniture manufacturers should also seize this opportunity. Now companies should take their products as good as possible. When this visual search goes on the market, upload all of their product images to Baidu's mobile terminal for consumption. People and business people can find their own products.

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