The Double Eleven is coming again. The major e-commerce companies are preparing for the "Online Shopping Carnival". Recently, they have come to the home store to boycott the "blocking order" of e-commerce. Recently, the reporter visited several home stores in the city, and the lipstick star Meikailong gave a positive answer to the banned merchants who installed the Tmall POS machine. However, the reporter found in the store that "Xi Lin Men" and other merchants still affixed the advertisement of "Tmall Double Eleven Carnival". Other stores have avoided answering, some have not heard of it, and activities have also avoided the "double eleven" and chose another auspicious day. The impact of e-commerce platforms on traditional businesses can be seen.

Banned shops to advertise online stores

The news of the home 佬 佬 星 美 凯 公开 公开 公开 公开 公开 公开 公开 公开 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , The order delivery and installation, "Forbidden to do advertising for Tmall and other websites" and other regulations.

On the morning of the 7th, the reporter came to the Hongxing Meikailong Zhongxiang Shopping Center and asked about the Ogilvy, Weipai, Zhibang, and Fujijin Pavilion stores. The other party said that they had not received any notice prohibiting the use of the store to engage in online sales. Even the "Tmall line experience has not heard." However, when the reporter came to the Xilinmen home hall, he found that the advertising display rack with the slogan “National online and offline naked price” was on the doorstep, and the banner of “Tmall Double 11 Carnival” was also pulled up in the store. The store sales Miss Tang told reporters that Red Star Macalline did not let them publicize the display rack, but this is required by the headquarters. In the same month, Yuexingmen’s Xilinmen also has an advertisement promoting “Tmall Double 11”.

Then the reporter asked the manager of the first floor, Zhang, as the customer. He told the reporter that “the store is not allowed to engage in online sales and promote e-commerce advertisements. However, Xingyi’s home is the online store of Red Star Macalline itself. You can go to the store experience and return to the online store to place an order." When the reporter asked how Xilinmen publicly advertised the "Tmall Double 11 Carnival", Zhang was shocked to say that it was impossible, and then rumored Store regulations require that as long as the store does not install Tmall POS, do not do Tmall advertising, the other is allowed.

Store activities avoid "double 11"

Tmall "Double 11" activity is about to open, but the reporter visited the Star Star Home, Red Star Macalline and other stores on the 8th, but did not feel the "prepare" atmosphere. Several store activities have also deliberately avoided the double 11 alternatives.

In the Hengtang Red Star Macalline, the reporter saw the giant arches and propaganda posters: "November 9th Hundred Regiments, Revolutionary Price." Some of the business promotions of the lipstick star Meikailong were placed in the week before the double 11. The billboards of Yuexing Home are all billboards that are expected from November 30 to December 1. Ms. Jin, the salesman of Yuexing Home, told reporters that the store has already had activities in the past, and the double 11 has no promotional price. Moreover, such tens of thousands of things in furniture are not sold on the Internet, and the online shop is mixed with the "brand". In addition, the reporter asked Jin Haima and Jialeju stores whether they received a notice from the Furniture Association Marketing Committee and the Chinese home furnishing industry to boycott e-commerce. Most of the stores said they did not know and did not know. The two stores of Jin Haima and Jialeju also said that the double 11 did not engage in activities.

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