New Age Packaging Concept and Implementation

Innovation comes from new things, new discoveries, or new appearances of old things. The importance and breadth of modern packaging design have become increasingly prominent. In the eyes of modern people, packaging design has the same concept and effect as the marketing planning, commercial promotion and scientific marketing modes of products, and is the only way for any kind of business behavior to succeed. Traditionally, the concept of packaging is mainly to stay in the protection of a specific target object, easy to transport, beautiful appearance design, the use of materials based on paper. Traditional packaging patterns, materials, modeling, packaging functions, and printing techniques have fallen far short of the market development needs of today's technology and highly-developed commercial society. However, a product with a certain concept of commercial value is not an area that can be covered by traditional packaging design concepts. For example, film and television media, online media, spiritual and cultural products, fashion ideas, consumer psychology, lifestyle, and so on, tangible visual concepts, perception, touch, hearing, and many other ways dizzying. Therefore, the traditional packaging concept has lagged behind the development needs of this era and must undergo innovation and development [1].

1 New packaging concept and implementation

The packaging concept in the future should be to integrate the long-term value of natural ecology in the humanized scientific design concept, and promote public-benefit packaging, green packaging, moderate packaging, and mild packaging. In other words, the new concept of packaging is the pursuit of the entire role of the packaging design from the industrial production to the consumer use in the entire cycle of recycling and reuse. Obviously, in today's rapid development of market economy and economic integration, the packaging design and packaging industry must establish this new concept. It is precisely because of the evolution of the economic situation of the international society and the guidance of culture that the major economic transition will inevitably lead to a great change in people’s lifestyles and concepts of life. The new way of life and life will inevitably lead to the rise of new popular orientations, and new consumer ideas and consumption patterns, consumer trends and consumer personality will be formed. The development of this major trend clearly tells us that modern packaging design can not merely cater to and adapt to, but should also be the pioneering awareness, and inject new cultural concepts, cultural goods, and new added value into the design.

New cultural ideas and cultural products. The culture of packaging design is both national and world-wide. There are both traditions and more. It is necessary to have a new era of innovation. Culture is the sum of material wealth and spiritual wealth created in the course of human historical practice. Whether packaging design culture can be said to include all the people’s behaviors and special cultures created by satisfying these behavioral methods, and the psychological formation based on these aspects Concept. Therefore, modern packaging design, no matter in terms of thinking mode, value judgment mode, social organization mode, and so on, will continue to be absorbed and renewed in various aspects as the times advance, in order to establish and improve an existing nationality and era. The new packaging design culture system is the key to the era, the history, and the key to China's packaging design level among the world's advanced forests [2]. Therefore, packaging design must keep up with the pace of the times, it will inevitably become a brand-new research topic in the packaging industry. As people have said, packaging is facing a real revolution, calling for new design aesthetics, new design relations, and calling for new design concepts. The new concept of packaging requirements from industrial production to consumer use in the cycle to the final recycling, can reflect the designer's thinking and pioneering consciousness.

1. 1 3 stages of packaging materials use

In the industrialization of large-scale production and technology, we must grasp the three stages of the use of packaging materials: the first stage refers to the designer's endless exploration and application of new packaging materials, and the accumulation of their volume and weight during transport and storage. The problem is fully considered; the second stage refers to the “humanity” smart design that should be embodied in the purchase and use of packaging design, and strives to achieve the perfect combination of visual plane and three-dimensional space. Among them, visual graphic design has always been the primary concern of traditional packaging design. Today's new concept packaging is the integration of visual elements into the "humanized" design concept. It has a new interpretation of the visual plane and three-dimensional packaging and opening methods, and advocates the art in the intelligent modern technology packaging modeling. The sense of beauty and affection for human relations are the higher requirements for packaging designers in the design space; the final stage is the stage of destruction or decomposition of packaging, which is also the “new concept packaging” and even the joint advocacy of all human beings. The important content emphasizes green packaging and ecological packaging, emphasizing the widespread use of recycled materials, biodegradable materials, and low-cost resources for companies and the public. In particular, it effectively solves the problem of garbage and pollution in the packaging industry so that inefficient resources can be decomposed by air or soil, and effective recyclable resources can be used after use. Therefore, the new concept of packaging it emphasizes the production-use-recycling, and the guiding consciousness throughout the entire cycle, and suggests that designers must develop a packaging design in a completely new perspective in every aspect. The design should emphasize the perspective of a wide viewing angle, a wide viewing angle, and a personal perspective to understand and interpret packaging. This is also the key to establishing a new concept in packaging design.

1. 2 Teamwork

People must be very clear that modern packaging design is a “teamwork” of collective collaboration. Therefore, the collective role of teamwork must be fully utilized in its operation. The designer must work closely with the director of the marketing department, the advertising agency, and the person responsible for production and delivery. For important projects, participants should also include market researchers, paper engineers, color consultants, and financial department directors. In other words, if we want to do a good job in designing, we must pool our wisdom, and we must tap the potential of all personnel.

1. 3 Relationship between Packaging and Sales

Designers should examine the unique features of the product from an overall perspective. The overall effect is the key to product personality. It is often said that packaging is the best advertisement for a product. In today's highly competitive sales market, this sentence is more than reasonable. Therefore, good packaging design moments set the stage for sales and brands. Successful packaging design requires thorough and comprehensive investigations, not only to study the packaging design of competitors, but also to study the way packaging is displayed and sold. Pushing a new product into an existing market requires a rigorous design approach. It is a difficult and challenging task. It is necessary to carefully study the market and competitive situation, find out solutions to the problem, and make the product smooth. Sold out. This is exactly the problem that packaging designers need to solve jointly in the sincere cooperation [3].

2 Conclusion

The architectural concept of traditional packaging design is facing a new revolution. The rapid development of technology and economic environment has not allowed designers to obey the stereotyped package design in the traditional form. The modern market economic environment needs a broader concept of packaging design to support, and traditional packaging forms have become increasingly unable to meet the needs of the market economy. As we move into new realities, design faces new challenges. The social environment in the information age has helped create a variety of consumers and consumer groups, and opened up a rich cultural system for packaging design. [4] . The modern packaging forms that we should advocate with newer, more scientific and more market-oriented design concepts require our vast number of designers to reposition the design packaging and fields. Today, the carrier of packaging concept has been extended to a variety of design art forms. In addition to visual communication meanings such as graphic design, traditional packaging forms, digital video, three-dimensional modeling, installation art, space architecture, etc. The brand new, innovative, new and new era of packaging design is based on an integrated, new, and tangible form, and a variety of forms.