A bookcase, or bookshelf, is a piece of furniture with horizontal shelves, often in a cabinet, used to store books or other printed materials. Bookcases are used in private homes, public and university libraries, offices and bookstores. Bookcases range from small, low models the height of a table to high models reaching up to ceiling height. Shelves may be fixed or adjustable to different positions in the case. In rooms entirely devoted to the storage of books, such as libraries, they may be permanently fixed to the walls and/or floor.
A bookcase may be fitted with glass doors that can be closed to protect the books from dust or moisture. Bookcase doors are almost always glazed with glass, so as to allow the spines of the books to be read. Especially valuable rare books may be kept in locked cases with wooden or glazed doors. A small bookshelf may also stand on some other piece of furniture such as a desk or chest. Larger books are more likely to be kept in horizontal piles and very large books flat on wide shelves or on coffee tables.
First, the color block design reflects the card design must first attract each other's attention, only the other party is interested, in order to enable the other party to concentrate on understanding the contents of the business card. Therefore, the name card decoration should not have any resistance, but soft lines are preferred, which in turn induces the shift of sight to internal themes. The color blocks on the business card must have a deep enough understanding, to know that the color blocks can be divided into geometric and non-geometric; usually, the geometric color city has a simple, concise, bright feeling, but if the combination is too Complex, it is easy to lose these characteristics; non-geometric color blocks, can be divided into organic and accidental two; the existence of natural objects, known as the organic form; accidentally formed between the natural form, also known as Unexpected graphics. Therefore, most of the business card designs are mainly geometric color blocks, and at the same time with golden ratio, the entire business card looks stable, lively and balanced.
Generally speaking, the color blocks are closely related to the surface and shape; for example, we draw a square. At this time, the square has not yet formed an impression in our consciousness, but we put the square in black. When the paint is full, the consciousness of the face gradually increases, so the formation of the consciousness on the face often has its meaning; from here, it is learned that the consciousness of the shape is established first, the consciousness of the face is established, and both There are also reciprocal movements of consciousness, that is to say, see the shape, and then will produce face, and finally, the color blocks naturally exist.
In the design of business cards, it must be noted that there is a golden ratio, and the golden ratio is designed to use the same divisional design. Gold has a visual sense of proportion of rational data, and is stable, lively, and balanced. It is the best point and proportion of visual design. In the composition of the layout, as long as the principle of fan is applied, the visual effect can be stable and aesthetic. Screen. The ratio of gold is 1:1.618, 3:5, 5:8, 8:13, 12:21, 55:89.
Second, the color of the card design reflects the color is a magical language to convey information, such as blue people think of sweet. Therefore, when designing a business card, it is best to first understand the company's corporate image, and then according to the industry in which the company is located, choose its brightness, saturation, and combination of different colors.
Color is a complex language. It has expressions of emotions, emotions and emotions. Sometimes it takes people to their hearts and minds, and sometimes it is tempting to make people feel thrilling. In addition to the effects on the vision, the color also affects the sense organs. It is yellow and reminds people of acid. The soft color is the touch, the fragrant color is the sense of smell, all can prove how complex and diverse the influence of color on human psychology and physiology; therefore, when the business card designer is engaged in the rule of color combination, it is best to understand the company's Corporate image. Color is a kind of media that belongs to a combination. The intensity of color does not lie in the size of the area, but in the influence of rule configuration. The tone of each color comes from the characteristics of the color, and can also be obtained according to the tone size and positional relationship.
Modern people do not care about color taboos and instead pursue the color combination of individuality. As long as they can combine strong feelings with consumers, they can successfully grasp the application of the color of the business cards. If they are not fully applied to the color power produced by people, Or the wrong color combination, the best layout content, can not cause everyone to pay attention to the content of the business card. Therefore, when selecting the color of the primary color paper of a business card, all of them must be designed with the intention of careful consideration, otherwise the disseminated business card may cause the destruction of the personal or corporate image.
Third, the text design performance We all know that text is one of the most direct visual media in human daily life, so the application of text in the design industry, not only to convey the message, more of a decoration \ appreciation of the function and enhance the impression The function. When designing business cards, the expression of text formation is particularly important. All-inclusive text design theme source name design and font design, but no one design can be described as wonderful workmanship. 
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