China International Furniture Fair opens in September, the original furniture design collapses

"The original design of Chinese furniture is very promising, but the road is very difficult." At the press conference of the 19th China International Furniture Fair held in Guangzhou yesterday, Wen Hao, dean of the Furniture Research Institute of Guangzhou Academy of Fine Arts, did not say that as a national furniture. The manufacturing of the town, Guangdong's furniture design is not worse than Beijing and Shanghai, but the attention is not enough.

Since its inception in 1993, China International Furniture Fair has become one of the largest furniture fairs in the world, after Milan Furniture Fair and American High Furniture Fair. The reporter learned from the meeting yesterday that China International Furniture Fair has been helping the development of the furniture industry for 19 consecutive years, and its positioning has gradually changed with the times. From 2000 to 2008, the exhibition was positioned with an “export” orientation. After the economic crisis, exports were blocked and the economy was sluggish. The positioning of the exhibition changed to "both domestic and foreign sales." In the context of the gradual improvement of people's living standards and aesthetic standards, the exhibition put forward the concept of “original design” to promote the transformation of the domestic furniture industry.

It is precisely because “original design” focuses on the eyes of more and more people in the industry. As the representative of Guangzhou furniture design industry, Wen Hao will bring the design works of Guangzhou life to Shanghai for the second time this year, and hope to Excellent performance promotes the integration of institutions and industries, and promotes the development of the industry. There is a voice in the industry that the original design of Chinese furniture is in a state of “collapse”. Wen Hao clearly opposed this view. He believes that the original design of Chinese furniture has not yet developed, and there is no problem of "collapse". At present, the biggest problem facing the original design of Chinese furniture is market constraints, weak corporate originality and weaker ability of practitioners.

He said that the ability of practitioners can be improved quickly, but the market's acceptance of original design is limited. Wen Hao analysis, now Italy's design is only in a state of fine-tuning, the European design innovation vitality decline, which restricts the source of copy. He said, "When the development method of copy can't go any longer, the spring of original design is not far away."

It is understood that this China International Furniture Fair is jointly sponsored by China Furniture Association and Shanghai Bohua International Exhibition Co., Ltd. and will be held in Shanghai from September 11th to 15th. This is also the third time for the “National Furniture Exhibition” and “China International Furniture Exhibition”, which will gather 3,000 exhibiting companies from all over the world, with a scale of more than 700,000 square meters.

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