The annual output value of 28 Beijing furniture enterprises has risen over 100 million yuan.

“In 2010, the total output value of Chinese furniture was nearly 900 billion yuan, second only to food, clothing and home appliances, and became the fourth largest consumer goods in China.” On March 1st, the “2011 Year of the Year of the Furniture Industry Change Summit”, The assertion of Zhu Changling, chairman of the China Furniture Association, attracted hundreds of furniture company executives. Despite the impact of real estate regulation, the growth rate of the furniture industry may decline, but in the long run it is still an evergreen industry, which brings confidence to practitioners. In the rapid development, the Beijing-style furniture army is forming, with 28 enterprises with an annual output value of more than 100 million yuan.

On March 1st, hundreds of Beijing furniture company executives gathered in the Grand Ballroom on the second floor of Beijing Century Golden Resources Hotel to attend the “Second Member Congress of Beijing Furniture Industry Association and the first year of furniture industry transformation in 2011”. forum". Wang Linpeng, President of Real Home, Wang Wei, General Manager of Hongxing Meikailong Beijing-Shanghai Southwest, Liu Changhe, General Manager of Chengwaicheng, Yin Bo, General Manager of Lanjingli, and other home store representatives, and Zhao Ruihai, President of Qumei Furniture, Yifeng Furniture Chairman Wen Shiquan, General Manager of Baiqiang Furniture Chen Xiaotai, Chairman of Non-Family Furniture Qiao Yinjun, Chairman of Peugeot Furniture Sun Shoujiang, Ronglin Shijia Furniture General Manager Qi Lin, Green Island Furniture Chairman Lin Gaobao and other furniture enterprises Together, they launched a “brainstorm” on the current market situation and the development strategy of the furniture industry.

“The Chinese furniture industry has been growing at a rapid rate of 25% for five consecutive years. Under the general situation of property control, I think the growth rate will slow down, but the development momentum will not change.” A group provided by Zhu Changling, chairman of the China Furniture Association The data is very exciting for the furniture industry. "In the food products, clothing, home appliances and furniture, which are closely related to people's lives, furniture has ranked fourth with an annual output value of nearly 900 billion yuan, which shows people's consumption of furniture. The demand is quite large, which provides an opportunity for furniture companies to become bigger and stronger."

It is worth noting that Beijing furniture enterprises have become more and more important in the Chinese furniture industry and become a "Beijing-style army" with powerful strength. According to data released by Yu Xiusu, executive director of the Beijing Furniture Industry Association, in 2010, there were 28 furniture enterprises with sales of over 100 million yuan in Beijing, with 2 “China Famous Brands” and 24 “Beijing Famous Brands”. She believes that the development of Beijing furniture enterprises has benefited from three aspects of success: one is admirable difference operation, the other is amazing terminal control, and the third is never-ending brand operation. “The Beijing brand pays great attention to the breakthrough of brand positioning, channel operation and marketing ability, thus gaining strong added value and vitality, and thus forming a market pattern of Beijing brand blossoms.”

Regarding the impact of property control policies on the furniture industry, Wang Linpeng believes that the impact is certain, but when the impact appears, how long and how long it is, it is still unclear, but he believes that the state is in the big policy of expanding domestic demand. The policy will not change, the goal of the people fighting for the house will not change, and the development of the industry will be full of confidence.

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