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The chair is made of 111 recycled Coca-Cola bottles, so named 111 Navy Chair, which was launched at the 2010 Milan International Furniture Fair in April.
Each chair contains 60% rPET, purchased from Coca-Cola's bottle-to-bottle recycling plant in South Carolina, and mixed with other materials such as pigments and fiberglass.
Greco Buchbinder, Emeco's chairman, said: “Although the redesign of a flagship product is a big investment for us, it can be reused in about 3 million plastic bottles per year. I am excited. So many bottles can produce a lot of chairs."
The 111 Navy Chair is available in six colors: Coca-Cola Red, Snow White, Violet Brown, Grass Green, Persimmon, and Charcoal.
MILAN, ITALY (July 5, 2010) The company design company Emesco’s popular Navy Chair has launched a new version, this time a green chair made from recycled Coca-Cola bottles.