Personalized design of packaging products

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With the growth of the social economy, the consumer market is maturing, and the people's choice of goods ranges from satisfying the demand to satisfying the demand. This means mass production end of the mass consumption era, consumer pursuit of personalized goods and personalized shopping. In the production field, different personalized products can only be produced in small quantities for different consumers. Therefore, our product design and packaging design should also keep pace with and adapt to such an era.

The so-called “individualized design of packaging products” refers to the design of personalized products and commodity packaging for small batch production in the context of buyers’ market, market segmentation, and differentiation of target audiences. A new product with individuality will show its unique external form and internal structure to consumers in the market, attract consumers' attention and interest with their unique use and use value, inspire consumers' emotional affection and purchase motivation. . Germany's products and packaging designs are known around the world. The first is that their individual product design cycle is short, and they are supplied to users with different preferences in a variety of styles. Design represents a kind of advanced personalization. Therefore, the unprecedented popularity of this design style indicates that the world is re-understanding the importance of personalization of new products. The personality design of new products should not be regarded as external aesthetics, but should be taken as an indispensable part of market development. In the development of packaging products, we must pay attention to the novelty and unique personality design so that we can stand out among many similar products. If the packaging design does not have a new and unique personality, it gives people the feeling of aging and aging. Even if the product has good performance, it will hardly attract the attention and interest of consumers, and it will inspire consumers' love and purchase motivation. Especially when many new products in the world all have the same quality, function, components, and even the commonality of performance, we must work harder on the individual design of the new packaging, highlighting its internal structural personality and the personality of external modeling. To create individuality, we must have a sense of innovation, apply creative thinking and the latest modern science and technology flexibly, so that personalized packaging product design has unique creativity. We must dare to learn from the traditions in the application of the form and color of packaging products, and incorporate modern color components into the color design of new products. With the formation of consumer individuation and the increase in the popularity of multiple products, we must pay attention to the new product personality. Consumers of packaging design are increasing. From the mass production in the past to the development of diverse and small-scale production, this is a new development in the production of modern products. In the sales competition among enterprises, the competition of personalized product packaging design occupies a very important place. Consumers' preference for personalized product packaging design has become an important factor in their choice of products. The same quality, the same price of the product, due to the design of different, there will be a big difference in sales, people's requirements for the product, has changed from the original care only quality, into both quality and personality design.

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The personalized design of packaging products will be refined into an aesthetic style that will motivate people's psychological change and development. Personalized packaging design style should be consistent with the style of the packaged product. This puts higher requirements on modern personalized packaging design. In addition to the perfect combination of patterns, colors, textures, and functions, we must also embody the ideals and pursuits of people's hearts, provide different consumer orientations for different lifestyles, and display different moods in emotional, technical, social, and aesthetic information. The willingness and many other factors combine to create a beautiful packaging design that has both unique artistic style and artistic individuality. Personalized packaging design can bring beauty and shock to art only if it meets the needs of human physiology and psychology and explores beyond experience and inertia. Convenient, appropriate and safe packaging design will produce a more direct human sense of beauty from the physiological needs. With the “Refrigerated Barrel” design of the 2001 German Packaging Competition Prize and the latest World Star packaging presidential award, this keg with a natural physical cooling system is an innovative invention in the beverage industry. It is the first time that you can start the cooling chain whenever you need cold drinks, and cool your drinks. It can be charged at least 150 times. External energy can be used independently and it can be easily carried on its own. Psychologically, elegant and gorgeous packaging images are related to status. Light clouds are associated with a relaxed mood. For example, red apples are related to satiety, flowers and trees are related to the warmth of spring and summer, and male animals are vigorous and strong. Related and so on. However, people's creativity is not something that satisfies the need completely. Exploring beyond human experience and inertia will also bring beauty and shock to art. However, this is actually a manifestation of individual needs. Contemporary packaging must also demonstrate the new look of people's inner aspirations. On the whole, the aesthetic style of the postmodern packaging design that is currently popular is the result of the integration and evolution of the classic aesthetic style and market style of modernism. The aesthetic connotation of harmony and elegance is constantly new with the development of the times. Breaking a single theme, opposing absolute simplicity, displaying functional information and personality characteristics in multiple dimensions and in various ways is a new trend in the current packaging design. From the perspective of psychology, all people are eager to get out of bondage and enjoy a colorful life. Personalized packaging not only means continuous innovation. The realization of personalized packaging design is an important aspect of humanized design. High-tech materials can not be separated from people's moving forms. Therefore, we see that psychology plays an important role in the artistic development of packaging products. At the same time, the development of human psychology is complex and continuation, and the development of science and technology society has a new effect on human psychology.

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In the face of an open world, designers should open up their horizons and look for inspiration for personalized design of packaging products in all aspects. Precious cultural monuments, original African wood carvings, mysterious tropical jungles, and unique tribal legacy are all sources of inspiration for our personalized packaging design, display style and personality. The development of science and technology has broadened the horizons of modern people. Through the processing of computers, people can quickly and accurately capture various elements in the microscopic world, the macroscopic world, and many unknown worlds that they could not understand in the past, enabling us to surpass ourselves in science and art. The free play of creative potential in the temple has important implications for us to broaden the idea of ​​artistic creation and show unique personality style. The feasibility of designing a packaged product with individuality and the way to achieve it will be considered from the following aspects:

First of all, design is the leader of personalized packaging. With the upgrading of computer-assisted graphic design hardware system and the development and application of soft programs, from the input of graphics, the creativity and drawing of packaging design, etc., it is possible to design in time. Due to the use of computer-aided graphic design in the design process, all the packaging design data can be digitized before printing, so the prepress system can be ready for timely printing.

Second, printing technology has become a basic condition for personalized design. Printing technology can now print in time. With the popularization and popularization of direct plate-making systems and digital printing machines, small-volume, personalized and timely printing is completely achievable.

Third, the system capability and process level of container modeling and production are the guarantee for the realization of personalized packaging design. In terms of packaging container design, we can also achieve personalized container design. With the application of computer-aided design (CAD), the design as a packaging container has been fully digitalized and paperless. We can use electronic computer-aided design systems to design various types of inner packaging containers on electronic computers. Form digital production and processing instructions to realize the timely design of small batch and personalized packaging containers. With respect to the production of packaging containers, with the emergence and spread of digital processing technologies, equipment and processes such as CNC machine tools and rapid prototyping and manufacturing (RPM) technologies, it has not been difficult to realize the production and production of personalized packaging containers. We can export the data of the designed packaging containers to the corresponding digital molds or production equipments to realize the personalized production of the mold products and ensure that the packaging containers can be produced quickly and accurately.

The realization of personalized design of packaging products mainly includes the following three aspects:
1. From the different stages of human growth, we will develop personalized packaging product designs. The life of a person is divided into five stages of development for children, children, adolescents, prime and old age. Different stages of development indicate different levels of maturity and different personality characteristics. Summarizing the development of life can be seen from childhood - mature - aging growth. Researching people's development stage and their different psychological requirements will help to give new product personality.
2. Cut into the development of personalized packaging product design from different consumer levels in society. The basic components of social formation are individuals and groups. Because of national, regional, cultural and educational factors, individuals and groups form various levels. Different individual and group level people have different consumption needs and consumption patterns and influence each other. Therefore, in the design of new product personality, we must examine the similarities and differences between them to increase the scope of product adaptation and make a product an individual identity. The common signs of group members make certain individual products become a symbol of a certain undertaking or achievement, so that a certain personality product not only makes consumption materially satisfy, but also receives spiritual compensation and so on.
3. From the packaging function cut into the development of personalized packaging product design. Modern products are developing in the direction of multi-functions and special functions. In addition to focusing on the basic functions of products, individualized new product designs must also pay attention to adding additional functions and special functions to make individual new products different from similar products. specialty.

The diversification of individual styles of packaging design actually coincides with the requirements of the market for product diversification. With the continuous development of society and the continuous improvement of the level of science and technology, people not only need enormously rich material products, but also need to match them. Spiritual enjoyment. People need their own emotions to be respected, their performances compromised, and their feelings communicated. These all present new challenges and new challenges for designers. As a designer, he should bravely face up to the challenges and use his intelligence to rationalize and personalize the packaging design, so that the packaging world presents a rich and distinctive appearance.