Folding brochure design

Coloring pages, leaflets, and folding pages are companies that can not ignore their role in building brand image and promoting product sales. In the continuous visual repetition, your product or image is deeply rooted in people's minds, and its main performance is in promotional pages. Design, promotion leaflet design, DM direct mail advertising design, product folding design, postcard design and so on.

The promotion card is an important medium in commercial trade activities. Commonly known as small advertising. It communicates business information to consumers by mail. Foreign countries call "mail advertisements", "direct mail advertisements", etc. The advertisement cards are characterized by pertinence, independence and integrity and are widely used by the business community.

1. Targeted

Promotion cards can be divided into three categories:

The first type is promotional cards (including flyers, brochures, postcards, New Year's cards, corporate presentation cards, etc.) that are used to prompt products, events, and corporate communications.

The second category is a sample (including various brochures, product catalogs, corporate publications, and photo albums). The system displays products, including prefaces, presentations by managers or managers, various departments, various commodities, achievements, future prospects, and introduction services. Establish a company's overall image.

The third category is the specification. It is generally attached to the product package to let consumers understand the product's performance, structure, composition, quality and usage.

From this point of view, such a wide variety of advertisements are published on other media. It is not easy to achieve comprehensive and detailed results and the purpose of targeted publicity. The promotion card is a complete form of publicity. For the sales season or epidemic period, for the relevant companies and personnel, for the exhibition, the fair, for the purchase of goods for consumers to post, distribute, give away. To increase the visibility of businesses and products. Selling products and enhancing buyers' understanding of the products. Strengthen the effectiveness of advertising.

2. Independence

The advertising card is self-contained. No need to use other media. Not subject to other media's promotional environment, public characteristics, information arrangements, layout, printing, paper and other restrictions. Also known as "non-media advertising." The sample and the specification are booklets. There are cover and inside pages. Like book binding. Both cover complete. Again the content is complete. The paper, script, print, mail, and gift objects of the publicity card are all independent.

It is precisely because of the strong and independent characteristics of the promotion card. Therefore, we must fully let it serve for product advertising. We should put forward high requirements from conception to image expression, from printing to printing, and paper, so that consumers can hardly put it down. Just as we get a beautiful card or a beautiful book to keep it properly. It will not be thrown away. Exquisite advertising cards will also be kept for a long time. Play a long-lasting role.

A. Paper

The promotional cards choose different papers according to different forms and uses, such as coated paper, cardboard, and glass cards.

B. format

There are 32 open, 24 open, 16 open, 8 open, etc., as well as a new form using long strips and folded. It is good for posting, and it is advantageous for mailing and carrying.

C. fold

The folding method mainly uses “parallel fold” and “vertical fold”, and can thus be folded out in various forms. Samples use "vertical folds," while single-page promotional cards can be used. “Parallel Folding” means that each fold is folded in a parallel direction. For example, a six-page origami divides a piece of paper into three pieces, and the left and right sides are folded inwards in an inward direction. The left inward fold and the right reverse fold are called "accordion", and the organ-style folding method of more than six pages, also known as "repeated fold" is also a common fold method.

D. Overall design

On the basis of the determined novelty, aesthetic, practicality and folding methods, the cover (including the back cover) of the promotion card must capture the characteristics of the goods, use realistic photography or other forms and brand names, trademarks and company names, and Address, etc., in the way of positioning, artistic performance. Attract consumers; and the design of the internal pages should reflect the content of the goods in detail, and be able to coexist. For highly sophisticated sophisticated goods, physical photos and working schematics should coexist for ease of use and maintenance. The cover image needs strong colors and prominent; the inner page is relatively soft and easy to read. For complex graphics. Pay attention to the orderliness of the arrangement. And highlight the key. The cover and inner heart must create the consistency and integrity of the form and content. Uniform style atmosphere. Around a theme.