Salesmen, toss your customers!

"Toss your customers"! * I first heard the word at an application speech. Later, the competitor became my colleague, and then he left the unit we applied for, but became my friend.

I was deeply impressed because I also became the object of his "tossing": there were more than 30 people who participated in the re-examination speech that day. Everyone sat in a medium-sized conference room. The review of the competitors was very tense; but when my former colleague came to power, he first asked the examiner for the majority of the competitors in order to attract everyone's attention to the topic of his speech ("Toss Your Customer") The person "cooperate with him"; after obtaining permission from the examiner, he began to pronounce the simple and rounded slogans of "standing up" and "sitting down" with the distinctive and sonorous accent of his soldiers (that former colleague was a demobilized soldier) , We "cooperate" with the action of standing up and sitting down more than 3 times, and then when everyone was asked to **, he told everyone, "To do a good job in the market, just like I just toss everyone, just toss your customers. "! His speech won rounds of applause, and he * finally stood out in that retest!

Today, I suddenly remembered my colleague ’s words because of a call from a customer: I made a staff adjustment in a jurisdiction some time ago. Today, a customer who is in charge of a jurisdiction is adjusted by the marketing staff. It is reflected that after the adjustment, the marketing staff only saw Once, there was too much dissatisfaction in the conversation!

After apologizing to the customer and making the necessary explanation, I fell into deep thought. In fact, strictly speaking, my colleague is no problem, because the area he took over this time involves 5 customers, and the area he was originally responsible for also has 2 customers, these customers are in the scope of this handover Within, and the time I gave the handover order was 1 week ago, even if he visited non-stop, he was only able to see each customer; so it is normal to receive a call from that customer! But this does not mean that my business staff "has no problem". * Some of him don't understand "how to toss his customers", he treats customers in the jurisdiction "unequally", and does not show "special respect" for key customers!

I remember that during the handover, I happened to be holding a business meeting in the handover area, so I had the opportunity to have lunch with the client and colleagues in the handover area. I told my colleagues in a joke, "Wu always ** regional Authority, which has a greater influence among regional customers. You can use Mr. Wu ’s authority to let him drive you to take over, so that not only the handover effect is good, but also the speed is fast! "Now it seems that my colleague I really took my words as a joke! As a result, "customer dissatisfaction" appeared.

In fact, many times, customers really need to "toss", that is a "representation of respect" to customers! Everyone needs respect. This is the basis of our communication.

I was about to put aside the pen, and suddenly remembered the call from another customer. The customer asked to adjust to the person in charge of his area to set the office in his area and told me that the office and desk were arranged! Indeed, customers also hope that we can make more exchanges and communications with them. They are looking for such opportunities and have made a lot of efforts for this. We also need to make efforts for this, which requires us to "frustrate" "Our customers," tossing "is actually a kind of communication, sometimes even a deeper communication.

So, as a marketer, "toss your customers"!